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孤独的红毛丹
案例简介：Malee Group和Wunderman Thompson Thailand希望改变行为，将水果罐头带入人们的日常生活。孤独的红毛丹最初是在一部网络电影中栩栩如生的，这是王家卫启发的柏拉图式爱情故事的一部分。在YouTube上1000万了浏览量后，它仍然感到孤独，所以它上了Facebook。它在孤独的活动中登记入住，尝试了一个免费的拥抱实验，甚至在一个孤独的周六晚上去洗澡。# LonelyRambutan成为Twitter上的一种趋势。然后加入Tinder，获得了1,000多场比赛。
孤独的红毛丹
案例简介：Malee Group and Wunderman Thompson Thailand wanted to change behaviour and bring canned fruit into people’s daily lives. The Lonely Rambutan first came to life in a web film, as part of a Wong Kar-Wai-inspired platonic love story. After 10 million views on YouTube, it was still feeling lonely so it went on Facebook. It checked-in at lonely events, tried a free hug experiment, and even went live in the shower on a lonely Saturday night. #LonelyRambutan became a trend on Twitter. It then joined Tinder, getting more than a 1,000 matches.
Lonely Rambutan
案例简介：Malee Group和Wunderman Thompson Thailand希望改变行为，将水果罐头带入人们的日常生活。孤独的红毛丹最初是在一部网络电影中栩栩如生的，这是王家卫启发的柏拉图式爱情故事的一部分。在YouTube上1000万了浏览量后，它仍然感到孤独，所以它上了Facebook。它在孤独的活动中登记入住，尝试了一个免费的拥抱实验，甚至在一个孤独的周六晚上去洗澡。# LonelyRambutan成为Twitter上的一种趋势。然后加入Tinder，获得了1,000多场比赛。
Lonely Rambutan
案例简介：Malee Group and Wunderman Thompson Thailand wanted to change behaviour and bring canned fruit into people’s daily lives. The Lonely Rambutan first came to life in a web film, as part of a Wong Kar-Wai-inspired platonic love story. After 10 million views on YouTube, it was still feeling lonely so it went on Facebook. It checked-in at lonely events, tried a free hug experiment, and even went live in the shower on a lonely Saturday night. #LonelyRambutan became a trend on Twitter. It then joined Tinder, getting more than a 1,000 matches.
孤独的红毛丹
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Lonely Rambutan
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