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Narcos: The Censor's Cut
案例简介：写一个简短的摘要，说明数字或环境执行或市场活动中发生的情况。 在这个国家，被认为 “不合适” 的一切都不能被公开揭露。即使有了评级系统，广播电视和外出媒体仍然受到审查，从选美比赛的比基尼到卡通人物的泳衣。 人们对事情不断地隐藏在他们面前感到沮丧。把它拿出来，让这个问题比以往任何时候都更加明确。 陪审团的文化/背景信息 Thai人是一个独一无二的.除了拥有自己的语言、食物、文化，我们还有一种独特的心态: 我们只爱去恨。每天都有成千上万的关于政府、交通系统，甚至天气的抱怨充斥着互联网。因此，为了吸引大众观众，把遥远的Netflix变成人们喜欢的东西，我们需要找到一些泰国人都知道和讨厌的东西。我们发现了这一点。备受恼火的泰国审查成为我们拉近人心的钥匙。 告诉评审团关于作品的动画/互动/动态成分。 Narcos The Censor的Cut预告片在曼谷的黄金地段-商场和大都会上播出。它是Narcos墨西哥官方的预告片，但与被视为 “不适当” 的内容明确删掉。在推出的2天内，它就在许多电影评论员和Facebook页面上从离线转到在线。
Narcos: The Censor's Cut
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. In this country, everything deemed “inappropriate” cannot be overtly revealed. Even with a rating system, broadcast television and out-of-home media are still censored for anything, from bikinis on a beauty pageant to a cartoon character’s swimsuit. People get frustrated with things being constantly hidden from them. Bringing it out there and above the line made the issue more explicit than ever. Cultural/Context information for the jury Thai people are one-of-a-kind. Besides having our own language, food, culture, we also have a unique mentality: we just love to hate. Every day thousands of complaints about the government, transit system, and even weather flood the internet. So, to attract the mass audience and turn the distant Netflix into something people love, we needed to find something that Thai people all know and hate. And we found just that. The much-annoyed Thai censorship became our key to people’s hearts. Tell the jury about the animated/interactive/dynamic component of the work. Narcos The Censor’s Cut trailer was aired in Bangkok’s prime areas – the malls and the metros. It is the official Narcos Mexico’s trailer, but with the content deemed "Inappropriate" explicitly cut out. Within 2 days of launch, it went from being offline to online by the hand of many movie reviewers and Facebook pages.
Narcos: The Censor's Cut
案例简介：写一个简短的摘要，说明数字或环境执行或市场活动中发生的情况。 在这个国家，被认为 “不合适” 的一切都不能被公开揭露。即使有了评级系统，广播电视和外出媒体仍然受到审查，从选美比赛的比基尼到卡通人物的泳衣。 人们对事情不断地隐藏在他们面前感到沮丧。把它拿出来，让这个问题比以往任何时候都更加明确。 陪审团的文化/背景信息 Thai人是一个独一无二的.除了拥有自己的语言、食物、文化，我们还有一种独特的心态: 我们只爱去恨。每天都有成千上万的关于政府、交通系统，甚至天气的抱怨充斥着互联网。因此，为了吸引大众观众，把遥远的Netflix变成人们喜欢的东西，我们需要找到一些泰国人都知道和讨厌的东西。我们发现了这一点。备受恼火的泰国审查成为我们拉近人心的钥匙。 告诉评审团关于作品的动画/互动/动态成分。 Narcos The Censor的Cut预告片在曼谷的黄金地段-商场和大都会上播出。它是Narcos墨西哥官方的预告片，但与被视为 “不适当” 的内容明确删掉。在推出的2天内，它就在许多电影评论员和Facebook页面上从离线转到在线。
Narcos: The Censor's Cut
案例简介：Write a short summary of what happens in the digital or ambient execution or campaign. In this country, everything deemed “inappropriate” cannot be overtly revealed. Even with a rating system, broadcast television and out-of-home media are still censored for anything, from bikinis on a beauty pageant to a cartoon character’s swimsuit. People get frustrated with things being constantly hidden from them. Bringing it out there and above the line made the issue more explicit than ever. Cultural/Context information for the jury Thai people are one-of-a-kind. Besides having our own language, food, culture, we also have a unique mentality: we just love to hate. Every day thousands of complaints about the government, transit system, and even weather flood the internet. So, to attract the mass audience and turn the distant Netflix into something people love, we needed to find something that Thai people all know and hate. And we found just that. The much-annoyed Thai censorship became our key to people’s hearts. Tell the jury about the animated/interactive/dynamic component of the work. Narcos The Censor’s Cut trailer was aired in Bangkok’s prime areas – the malls and the metros. It is the official Narcos Mexico’s trailer, but with the content deemed "Inappropriate" explicitly cut out. Within 2 days of launch, it went from being offline to online by the hand of many movie reviewers and Facebook pages.
Narcos: The Censor's Cut
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Narcos: The Censor's Cut
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