Let's be Blunt|短视频|广告营销案例【ADGuider广告指南】

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让我们直言不讳

案例简介：简要解释英国国家彩票的这场运动基于这样一个事实，即有时，如果某些人赢得彩票的梦想保持不变，对英国来说可能会更好: 梦想。这一次我们特写了备受喜爱/憎恨的歌手詹姆斯 · 布朗特，他的被骗梦可能是迄今为止最令人恼火的。他决定沮丧的英国公众需要一个接我的人，并打算每次看到镜子时提醒他们 “你很漂亮”。谁不想通过詹姆斯和他最令人恼火的轨道不断增强自信呢？显然没有人。我们唯一的希望是英国公众玩乐透并获胜，这样我们就可以避免詹姆斯 · 布朗特实现他的梦想的灾难。

让我们直言不讳

案例简介：BriefExplanation This campaign for the UK National Lottery plays on the fact that sometimes, it might be better for Britain if certain people’s Lotto-winning dreams stay as precisely that: dreams.This time we feature much loved/hated songster James Blunt who’s deluded dream is potentially the most irritating yet. He decided that the depressed British public needed a pick me up and intended to remind the nation ‘you’re beautiful’ every single time they look in a mirror. Who wouldn’t want a constant boost of self-confidence through James and his most aggravating track? Clearly no one.Our only hope is for the British public to play Lotto and win so we can avoid the catastrophe of James Blunt realising his dream.