A bullying prevention public service campaign for social activist Monica Lewinsky calls attention to the problems of cyberbullying by using real life situations.‘In Real Life’ is a PSA campaign that features a short film, along with new additions to the #BeStrong suite of emojis, and has been released during Bullying Prevention Month in October. The film and emojis are designed to bring attention to the epidemic of cyberbullying and offer solutions.The short film asks the question: “If this behavior is unacceptable in real life, why is it so normal online?” In it we see people bullying others, like a guy in a café telling a gay couple to kill themselves, or a bunch of girls picking on another girl on the street, or a woman calling a Muslim woman a terrorist. We find out later that the bullies and the victims are actors, but the situations play out in public, and people come to the defense of the victims.All the words said by the bully actors were actually taken from real comments from real people on social media channels.While the PSA draws attention to the difference between how people behave online versus in real life, the #BeStrong emojis allow people to take action when witnessing online bullying.CreditsAgency: BBDO New YorkClient: Monica Lewinsky / Anti-BullyingCampaign: In Real LifeDavid Lubars, Chief Creative Officer, GlobalGreg Hahn, Chief Creative Officer, BBDO New YorkDanilo Boer, Executive Creative OfficerMarcos Kothlar, Executive Creative OfficerBianca Guimaraes, Associate Creative Director, Art DirectorRoberto Danino, Associate Creative Director, CopywriterDavid Rolfe, Head of Integrated ProductionAngela Narloch, Executive ProducerRani Zarina Vaz, Head of Music Production Steven Panariello, Account DirectorLindsey Cash, Account DirectorCarrie White, Account DirectorNora Stanton, Account ExecutiveChristina Stoddard, Planning DirectorDexter Blumenthal, Junior Brand PlannerYin Chung, Engagement Planning DirectorJames Mullally, Communications PlannerLucy Bennett, Influencer ManagerBernadette Naughten, Director of Business AffairsProduction Company: BBDO StudiosWin Bates, DirectorMichael Gentile, BBDO Studios LeadAJ Rowe, BBDO Studios ManagerPersis Koch, EPEdit: Work EditorialAdam Witten, EditorJamie Perritt, ProducerColor & Finish: The MillFergus McCall, ColoristCorey Brown, ColoristKyle Zemborain, 2D AssistLuis Martin, ProducerMix: Heard CityDan Flosdorf, Audio MixerGloria Pitagorsky, EPMusic: HumanAndy Bloch, Composer and Creative LeadJames Dean Wells, EP