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在现实生活中
案例简介:“在现实生活中” 是一个在线 PSA,揭示了人们在网上行为与现实生活中的差异。公益广告的主角是演员在社交媒体上的街道上重复写的仇恨评论。每当一个场景被重演时,陌生人就会介入为那些被欺负的人辩护。由于大多数社交媒体影响者都经历过网络欺凌,我们与他们合作,分享他们在离线时处理在线欺凌和缺乏网络欺凌的经验。他们的个人故事与他们的追随者以及 PSA 分享,敦促他们重新思考他们在网上的行为,并点击同情。
在现实生活中
案例简介:"In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
In Real Life
案例简介:“在现实生活中” 是一个在线 PSA,揭示了人们在网上行为与现实生活中的差异。公益广告的主角是演员在社交媒体上的街道上重复写的仇恨评论。每当一个场景被重演时,陌生人就会介入为那些被欺负的人辩护。由于大多数社交媒体影响者都经历过网络欺凌,我们与他们合作,分享他们在离线时处理在线欺凌和缺乏网络欺凌的经验。他们的个人故事与他们的追随者以及 PSA 分享,敦促他们重新思考他们在网上的行为,并点击同情。
In Real Life
案例简介:"In Real Life" is an online PSA that sheds light on the disparity between how people act online versus in real life. The PSA featured actors reenacting hateful comments written on social media, on the street. Every time a scenario was reenacted, strangers stepped in to defend those being bullied. Since most social media influencers have experienced cyberbullying, we partnered with them to share their experiences dealing with online bullying and the lack of it when they’re offline. Their personal stories were shared with their followers, along with the PSA, urging them to rethink their actions online and to #ClickWithCompassion.
在现实生活中
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In Real Life
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基本信息
- 广告战役: #In Real Life#
- 广告品牌: Monica Lewinsky / Anti-Bullying
- 发布日期: 2019-01-01
- 行业领域: 认证机构 , 商务服务 , 其他
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
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