On earth’s worst day – aliens invade, meteors shower down and zombies eat everyone – sneakerheads still have a reason to celebrate being alive: the ‘Week of Greatness.’The imagined end of the world is the setting for Foot Locker’s eighth annual mass product drop. In a short film titled ‘No Matter What’, famous athletes and sneakerheads, including NBA stars Anthony Davis and Kyle Kuzma and soccer star Alex Morgan, battle through the apocalypse to get their hands and feet on new shoes.‘No Matter What’ opens with a newscaster essentially stating that the trifecta of disaster is the end of the earth, while sneakerheads adopt a sunnier outlook, thanks to new shoe drops by Nike, Puma and Vans. Many seem oblivious to the carnage around them, instead focusing on the coveted new kicks, while others do whatever it takes to get the latest product.Morgan, Davis and Young Dylan are seen taking cover in a Foot Locker evading the screaming hordes trying to order Nikes, while singer Karol G smacks a zombie in the head in her Nike Air Max 97s, and rapper Juice Wrld nudges a zombie with a pair of slick Vans. Other sneakerfan stars include Jay Versace, DaBaby and Sophia Pippen, Megan Thee Stallion and Anuel AA.CreditsAgency: BBDO New YorkChief Creative Officer, BBDO Worldwide: David LubarsChief Creative Officer, BBDO New York: Greg HahnExecutive Creative Director: Danilo BoerExecutive Creative Director: Marcos KoltharAssociate Creative Director: Martins ZelcsAssociate Creative Director: Bryan StokelyCopywriter: James HendersonArt Director: Ellen O’DonnellPlanning Director : Zach KulaDirector of Integrated Production: David RolfeExecutive Producer: Anthony CurtiProducer: Corie RosenblattMusic Producer: Julia MillisonSr Business Manager: Heather WeissmanAccount Director: Janelle Van WonderenAccount Manager: Raymond Dorcely JRAccount Executive: Jackie SilverProduction Company: Reset ContentDirector: Markus WalterDirector of Photography: Jeff CronenwethManaging Director: Dave MorrisonExecutive Producer: Deannie O’NeilExecutive Producer: Jen BeitlerHead of Production: JP ColomboProducer: Veronica MadrigalEditorial: MackCut EditorialEditor: Gavin CutlerAsst Editor: Nellie PhillipsExecutive Producer: Gina PaganoVisual Effects: BlacksmithVFX Supervisor: Tom BussellVFX Supervisor: Daniel MorrisBlacksmith Color: Mikey PehanichExecutive Producer: Charlotte ArnoldSenior Producer: Bindy St. Leger2D Compositors: Robert Bruce, Yebin Ahn, Selim Yang3D Generalists: Olivier Varteressian, Tuna Unalan, Vitaliy BurovFX Artists: Rick Walia, Hassan TaimurMatte Painter: Kristin JohnsonSound Design: TrinititeSound Designer: Brian EmrichSound Engineer: MackCutEngineer and Sound Design : Sam Shaffer