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藐视名字
案例简介:羞耻和孤立是欺凌的两个最具破坏性的情感影响。反欺凌活动家莫妮卡 · 莱温斯基和一个由 12 个反欺凌非营利组织组成的联盟想创造一种社区意识,这样那些被欺负的人就知道他们并不孤单。所以我们发起了一场运动来解除欺凌者最常见的策略: name-calling.The 的运动 # DefyTheName 以一部电影开始,这部电影展示了一些最成功的人也被称为名字, 但他们没有让这定义他们成为了谁。这部电影只是开始,随着这场运动发展成为一场在线运动,鼓励人们在社交媒体上将他们被欺负的名字添加到他们的名字中。莱温斯基在电视直播中改变了她的推特名字。不久之后,成千上万的人做了同样的事情,分享了他们的故事,强化了我们的信息: 你并不孤单,你被称呼的名字并不能定义你。
藐视名字
案例简介:Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.
Defy the Name
案例简介:羞耻和孤立是欺凌的两个最具破坏性的情感影响。反欺凌活动家莫妮卡 · 莱温斯基和一个由 12 个反欺凌非营利组织组成的联盟想创造一种社区意识,这样那些被欺负的人就知道他们并不孤单。所以我们发起了一场运动来解除欺凌者最常见的策略: name-calling.The 的运动 # DefyTheName 以一部电影开始,这部电影展示了一些最成功的人也被称为名字, 但他们没有让这定义他们成为了谁。这部电影只是开始,随着这场运动发展成为一场在线运动,鼓励人们在社交媒体上将他们被欺负的名字添加到他们的名字中。莱温斯基在电视直播中改变了她的推特名字。不久之后,成千上万的人做了同样的事情,分享了他们的故事,强化了我们的信息: 你并不孤单,你被称呼的名字并不能定义你。
Defy the Name
案例简介:Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.
藐视名字
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Defy the Name
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基本信息
- 广告战役: #Defy The Name#
- 广告品牌: Monica Lewinsky / Anti-Bullying
- 发布日期: 2018-10-01
- 行业领域: 认证机构 , 商务服务
- 媒体类别: 短视频 , 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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