营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>
    Defy the Name短视频,海报/平面广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    藐视名字

    案例简介:羞耻和孤立是欺凌的两个最具破坏性的情感影响。反欺凌活动家莫妮卡 · 莱温斯基和一个由 12 个反欺凌非营利组织组成的联盟想创造一种社区意识,这样那些被欺负的人就知道他们并不孤单。所以我们发起了一场运动来解除欺凌者最常见的策略: name-calling.The 的运动 # DefyTheName 以一部电影开始,这部电影展示了一些最成功的人也被称为名字, 但他们没有让这定义他们成为了谁。这部电影只是开始,随着这场运动发展成为一场在线运动,鼓励人们在社交媒体上将他们被欺负的名字添加到他们的名字中。莱温斯基在电视直播中改变了她的推特名字。不久之后,成千上万的人做了同样的事情,分享了他们的故事,强化了我们的信息: 你并不孤单,你被称呼的名字并不能定义你。

    藐视名字

    案例简介:Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.

    Defy the Name

    案例简介:羞耻和孤立是欺凌的两个最具破坏性的情感影响。反欺凌活动家莫妮卡 · 莱温斯基和一个由 12 个反欺凌非营利组织组成的联盟想创造一种社区意识,这样那些被欺负的人就知道他们并不孤单。所以我们发起了一场运动来解除欺凌者最常见的策略: name-calling.The 的运动 # DefyTheName 以一部电影开始,这部电影展示了一些最成功的人也被称为名字, 但他们没有让这定义他们成为了谁。这部电影只是开始,随着这场运动发展成为一场在线运动,鼓励人们在社交媒体上将他们被欺负的名字添加到他们的名字中。莱温斯基在电视直播中改变了她的推特名字。不久之后,成千上万的人做了同样的事情,分享了他们的故事,强化了我们的信息: 你并不孤单,你被称呼的名字并不能定义你。

    Defy the Name

    案例简介:Shame and isolation are two of the most damaging emotional effects of bullying. Anti-bullying activist Monica Lewinsky and a coalition of 12 anti-bullying nonprofits wanted to create a sense of community so those being bullied know that they’re not alone. So we created a campaign to disarm bullies of their most common tactic: name-calling.The campaign #DefyTheName kicked off with a film showing that some of the most successful people out there were also called names, but they didn’t let that define who they became.The film was only the beginning, as the campaign grew into an online movement that encouraged people to add their bullied names to their names on social media. Lewinsky started this by changing her Twitter name on live television. Soon after, thousands of people did the same and shared their stories, reinforcing our message: you're not alone and the names you’re called don’t define you.

    藐视名字

    暂无简介

    Defy the Name

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入