Icons For Medicines|海报/平面|广告营销案例【ADGuider广告指南】

药物的图标

案例简介：背景在巴西，51% 的患者报告在服用药物之前没有阅读药物的包装说明书。因此，滥用药物是该国中毒的主要原因也就不足为奇了，每小时影响3人。包装插页很复杂，用复杂的科学语言写成，没有清楚地回答疑问。但这即将改变。介绍医学图标: 一个应用程序，可以翻译包装插入物中的复杂信息，并将其与患者的病史交叉以获得个性化建议。在一个手机2.2亿的国家，吃药从未如此安全。描述创意在每个人的手掌中掌握有关正确使用某些药物的关键信息应该很容易获得，避免可能致命的事故。这正是医学图标的全部意义所在。病人只需要填写一些个人信息，并将他们的相机手机对准药盒。使用增强现实，包装经过重新设计，通过任何人都可以理解的通用语言显示有关该药物的主要信息: 图标。每个用户根据他们的年龄、体重、性别、以前的手术等获得不同的图标集。如果不推荐给患者使用该药物，他们将收到警报消息，警告该药物对他们的危险。已经创建了一个完整的图标词典，使患者更好地了解他们的药物。简单、成本低、通用性强。描述策略为了理解如何执行这样一个复杂的项目，我们研究了数百个包装插页。经过大量研究，我们提出了一份关键信息清单，可以避免因滥用药物而中毒。然后，我们将包装插页的每个方向转换为一个尽可能简单地表示它的可视图标。所以，我们创建了一个新图标的整个字典。带有正确使用药物建议的图标与患者提供的医疗数据交叉。其结果是一个简单的系统，通过增强现实将复杂的包插入翻译成通用语言。尽管交叉数据很复杂，但医学图标非常易于使用。只需将手机上的摄像头对准药箱，即可获得有关如何使用的个性化和安全的信息。描述执行该应用程序首先针对HCOR患者发布，并包含在住院协议中，以确保正确使用出院后药物。在病历中，患者拥有在智能手机上下载和安装应用程序所需的所有必要信息。因为它使用通用语言，药物图标有可能在全球范围内扩展，使药物使用比以往任何时候都更安全，更简单。最后，人们将能够更安全地服药，并获得快速清晰的信息。列出结果药物图标为医生和患者对处方药的安全性提供了新的视角。这是一个重要的平台，不仅面向普通大众，也面向非葡萄牙语的外国人，文盲和阅读困难的人。以一种简单的方式，现在人们可以获得关于所服用药物的个性化、准确和视觉可用的信息。几周后，药物图标将在App Store和Google Play中提供，使服药行为更加安全。除此之外，通过其通用语言，icon for Medicines有可能在全球范围内扩展，使药物使用比以往任何时候都更安全，更简单。

药物的图标

案例简介：Background In Brazil, 51% of patients report not reading the package insert of the medicines before taking them. So, it's no surprise that misuse of medicines is the main cause of intoxication in the country, affecting 3 people every hour. Package inserts are complicated, written in complex scientific language and not answering doubts clearly. But this is about to change. Introducing Icons for Medicine: an app that translates complex information from the package inserts and crosses it with the patient's medical history for a personalized recommendation. In a country with 220 million cell phones, taking medicine has never been safer. Describe the creative idea Having key information about the proper use of some medications in the palm of everyone’s hand should be easy and accessible, avoiding accidents that can be fatal. And that's exactly what Icons for Medicine is all about. The patient just needs to fill out some personal information and point their camera’s phone at the box of the medicine. Using augmented reality, the packaging goes through a redesign, which shows the main information about that drug through a universal language that anyone can understand: icons. Each user gets a different set of icons according to their age, weight, gender, previous surgeries, etc. And if the medicine is not recommended for the patient, they will receive an alert message, warning about the dangers of that medication to them. A complete dictionary of icons has been created, making the patient better informed about their medication. Simple, low cost and universal. Describe the strategy In order to understand how to execute such a complex project, we studied hundreds of package inserts. After much research, we came up with a list of the crucial information that could avoid intoxication due to misuse of medications. Then, we translated each orientation of the package insert into a visual icon that represents it as simply as possible. So, we created an entire dictionary of new icons. The icons with the recommendations for the correct use of the medicine were crossed with the medical data provided by the patient. The result is a simple system to translate complex package inserts into a universal language through augmented reality. Despite the complexity of the cross-data, Icons for Medicine is extremely easy to use. Just point the camera from the phone at the medicine box to get personalized and safe information on how to use it. Describe the execution The application was released first for HCOR patients and was included in the hospital admission protocol to ensure the correct use of post-discharge medication. In the medical record, the patient has all the necessary information to download and install the app on their smartphone. Because it uses a universal language, Icons for Medicines has the potential to expand globally, making medicine use safer and simpler than ever before. Finally, people will be able to take their medicine more safely, with access to quick and clear information in the palm of their hand. List the results Icons for Medicines has given a new perspective to the safety of doctors and patients regarding prescription drugs. An important platform not only for the general public but also for foreigners who are not Portuguese speakers, people who are illiterate and people with reading difficulties. In a simple way, now people can have personalized, accurate, and visually available information about the medications that are taken. In a few weeks, Icons for Medicines will be available in the App Store and Google Play, making the act of taking medicine safe. Besides this, through its universal language, Icons for Medicines has the potential to expand globally, making drug use safer and simpler than ever before.