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    Your Best Never Comes Easy微电影广告营销案例

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    你最好的永远不会轻易到来

    案例简介:写一个关于电影中发生的事情的简短总结 沙基姆 · 格里芬出生时患有羊膜带综合征,四岁时被截肢。但是,这并没有阻止他在美国最受欢迎的运动国家足球联盟踢球的梦想。从 8 岁开始,他就成为决心的化身,不知疲倦地在家人坚定不移的支持下超越他们。 在他试图签约加入一个团队的前夕,沙基姆和他的父亲特里讲述了他的故事。这部电影利用戏剧性的娱乐、文件镜头和家庭照片,跟随沙奎姆从童年到美国橄榄球联盟的旅程。这是一个年轻人不顾一切坚持的故事,突出了一个父亲和兄弟在他的生活中追求梦想的关键作用。 陪审团的文化/背景信息 国家足球联盟是美国最受欢迎的职业体育联赛。从表面上看,美国橄榄球联盟的球员是精英运动员,他们让不可思议的壮举看起来很容易。但经常被忽视的是他们的艰难旅程以及使这一切成为可能的决心和支持。 告诉陪审团铸造过程。 我们的电影以沙奎姆 · 格里芬、他的孪生兄弟沙奎尔和他的父亲特里从沙奎姆早年到高中的时间顺序为特色。为了使描述尽可能真实,我们必须找到演员,他们可以通过每个Griffins的年轻版本,并且拥有类似水平的运动能力。我们投了两组真正的双胞胎 -- 14 岁和 18 岁。对于特里来说,我们为早期的场景投了一个更年轻的版本,并且最初为后来的几年投了另一个天才。然而,为了进一步的真实性,我们让特里在他们十几岁的时候在训练场景的娱乐中扮演自己。我们让这对双胞胎在大学期间玩自己的游戏。整个选角过程都是在一个紧迫的截止日期下完成的,这使得我们可以在沙奎姆不得不前往训练营之前完成,在那里他将尝试加入球队。

    你最好的永远不会轻易到来

    案例简介:Write a short summary of what happens in the film Shaquem Griffin was born with amniotic band syndrome, and at the age of four, had his hand amputated. But, that didn’t stop him from his dream of playing in the National Football League, the most popular sport in the US. Since age 8, he has been the embodiment of determination, tirelessly pushing to exceed them with unwavering support from his family. On the eve of his attempt to get signed to a team, Shaquem and his father, Terry, told his story. Using dramatic recreations, file footage and family photos, the film follows Shaquem on his journey from childhood to the NFL. It’s the story of a young man persevering against all odds, highlighting the pivotal role a father and brother can play in his life in the pursuit of his dreams. Cultural/Context information for the jury The National Football League is the most popular professional sports league in the United States. On the surface, NFL players are elite athletes who make incredible feats seem easy. But often overlooked are their uphill journeys and the determination and support that makes it all possible. Tell the jury about the casting process. Our film featured recreations of Shaquem Griffin, his twin brother, Shaquill, and his father, Terry, chronologically, from Shaquem’s early years through high school. To make the depictions as authentic as possible, we had to find actors who could pass for young versions of each of the Griffins, and who possessed a similar level of athleticism. We cast two sets of actual twins – age 14 and 18. For Terry, we cast a younger version for the early scenes, and had originally cast another talent for the later years. However, for further authenticity, we had Terry actually play himself in the recreation of training scenes during their teenage years. We had the twins play themselves during their college years. The entire casting process was done under a tight deadline that allowed for us to wrap before Shaquem had to depart for training camp, where he would attempt to make the team.

    Your Best Never Comes Easy

    案例简介:写一个关于电影中发生的事情的简短总结 沙基姆 · 格里芬出生时患有羊膜带综合征,四岁时被截肢。但是,这并没有阻止他在美国最受欢迎的运动国家足球联盟踢球的梦想。从 8 岁开始,他就成为决心的化身,不知疲倦地在家人坚定不移的支持下超越他们。 在他试图签约加入一个团队的前夕,沙基姆和他的父亲特里讲述了他的故事。这部电影利用戏剧性的娱乐、文件镜头和家庭照片,跟随沙奎姆从童年到美国橄榄球联盟的旅程。这是一个年轻人不顾一切坚持的故事,突出了一个父亲和兄弟在他的生活中追求梦想的关键作用。 陪审团的文化/背景信息 国家足球联盟是美国最受欢迎的职业体育联赛。从表面上看,美国橄榄球联盟的球员是精英运动员,他们让不可思议的壮举看起来很容易。但经常被忽视的是他们的艰难旅程以及使这一切成为可能的决心和支持。 告诉陪审团铸造过程。 我们的电影以沙奎姆 · 格里芬、他的孪生兄弟沙奎尔和他的父亲特里从沙奎姆早年到高中的时间顺序为特色。为了使描述尽可能真实,我们必须找到演员,他们可以通过每个Griffins的年轻版本,并且拥有类似水平的运动能力。我们投了两组真正的双胞胎 -- 14 岁和 18 岁。对于特里来说,我们为早期的场景投了一个更年轻的版本,并且最初为后来的几年投了另一个天才。然而,为了进一步的真实性,我们让特里在他们十几岁的时候在训练场景的娱乐中扮演自己。我们让这对双胞胎在大学期间玩自己的游戏。整个选角过程都是在一个紧迫的截止日期下完成的,这使得我们可以在沙奎姆不得不前往训练营之前完成,在那里他将尝试加入球队。

    Your Best Never Comes Easy

    案例简介:Write a short summary of what happens in the film Shaquem Griffin was born with amniotic band syndrome, and at the age of four, had his hand amputated. But, that didn’t stop him from his dream of playing in the National Football League, the most popular sport in the US. Since age 8, he has been the embodiment of determination, tirelessly pushing to exceed them with unwavering support from his family. On the eve of his attempt to get signed to a team, Shaquem and his father, Terry, told his story. Using dramatic recreations, file footage and family photos, the film follows Shaquem on his journey from childhood to the NFL. It’s the story of a young man persevering against all odds, highlighting the pivotal role a father and brother can play in his life in the pursuit of his dreams. Cultural/Context information for the jury The National Football League is the most popular professional sports league in the United States. On the surface, NFL players are elite athletes who make incredible feats seem easy. But often overlooked are their uphill journeys and the determination and support that makes it all possible. Tell the jury about the casting process. Our film featured recreations of Shaquem Griffin, his twin brother, Shaquill, and his father, Terry, chronologically, from Shaquem’s early years through high school. To make the depictions as authentic as possible, we had to find actors who could pass for young versions of each of the Griffins, and who possessed a similar level of athleticism. We cast two sets of actual twins – age 14 and 18. For Terry, we cast a younger version for the early scenes, and had originally cast another talent for the later years. However, for further authenticity, we had Terry actually play himself in the recreation of training scenes during their teenage years. We had the twins play themselves during their college years. The entire casting process was done under a tight deadline that allowed for us to wrap before Shaquem had to depart for training camp, where he would attempt to make the team.

    你最好的永远不会轻易到来

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    Your Best Never Comes Easy

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