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社交距离广告牌
案例简介：经过近60天的隔离，意大利人正在为期待已久的第二阶段做准备，在该阶段中，他们希望离开房屋并拥有更大的自由。社交距离是抗击大流行的关键要求之一，因此所有人都必须与家人，朋友，亲戚，同事保持距离，更广泛地说，来自其他人-要求我们在适应 “新常态” 生活时将长期保持优先地位。独立的多渠道银行FinecoBank通过邀请意大利人保持这些措施来保护自己和他人，从而支持了这一信息。这是第一个数字显示活动 (DOOH)，由于光学错觉效果，只能从1米多个中读取。创意来自意大利McCann Worldgroup，它是与Clear Channel和IGPDecaux合作创建的，该活动传递了一个坦率而直接的信息，“保持一米的距离”。投资于您的安全，以传达这样的信息: 安全是目前最有价值的投资。
社交距离广告牌
案例简介：After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now.
The Social Distancing Billboard
案例简介：经过近60天的隔离，意大利人正在为期待已久的第二阶段做准备，在该阶段中，他们希望离开房屋并拥有更大的自由。社交距离是抗击大流行的关键要求之一，因此所有人都必须与家人，朋友，亲戚，同事保持距离，更广泛地说，来自其他人-要求我们在适应 “新常态” 生活时将长期保持优先地位。独立的多渠道银行FinecoBank通过邀请意大利人保持这些措施来保护自己和他人，从而支持了这一信息。这是第一个数字显示活动 (DOOH)，由于光学错觉效果，只能从1米多个中读取。创意来自意大利McCann Worldgroup，它是与Clear Channel和IGPDecaux合作创建的，该活动传递了一个坦率而直接的信息，“保持一米的距离”。投资于您的安全，以传达这样的信息: 安全是目前最有价值的投资。
The Social Distancing Billboard
案例简介：After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now.
社交距离广告牌
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The Social Distancing Billboard
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基本信息
- 广告战役： #Fineco Bank-户外-bf73#
- 广告品牌： Fineco Bank
- 发布日期： 2020
- 行业领域： 商务服务
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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