本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
社交距离广告牌
案例简介：经过近60天的隔离，意大利人正在为期待已久的第二阶段做准备，他们希望离开房屋并以更大的自由行动。由于社交距离是能够抗击流行病的关键要求之一，人们都需要与家人、朋友、亲戚、同事保持距离，更广泛地说，来自其他人-这一要求，我们将在很长一段时间内保持优先地位，因为我们适应了 “新常态” 的生活。独立的多渠道银行FinecoBank通过邀请意大利人维持这些措施以保护自己和他人来支持这一信息。这是第一个数字显示活动 (DOOH)，由于光学错觉效果，只能从1米多个地方读取。创意来自意大利McCann Worldgroup，它是与Clear Channel和IGPDecaux合作创建的，该活动传达了一个单一的，坦率的，直截了当的信息，“保持一米的距离。投资于你的安全，'传达这样的信息: 安全是目前最有价值的投资。
社交距离广告牌
案例简介：After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now.
The Social Distancing Billboard
案例简介：经过近60天的隔离，意大利人正在为期待已久的第二阶段做准备，他们希望离开房屋并以更大的自由行动。由于社交距离是能够抗击流行病的关键要求之一，人们都需要与家人、朋友、亲戚、同事保持距离，更广泛地说，来自其他人-这一要求，我们将在很长一段时间内保持优先地位，因为我们适应了 “新常态” 的生活。独立的多渠道银行FinecoBank通过邀请意大利人维持这些措施以保护自己和他人来支持这一信息。这是第一个数字显示活动 (DOOH)，由于光学错觉效果，只能从1米多个地方读取。创意来自意大利McCann Worldgroup，它是与Clear Channel和IGPDecaux合作创建的，该活动传达了一个单一的，坦率的，直截了当的信息，“保持一米的距离。投资于你的安全，'传达这样的信息: 安全是目前最有价值的投资。
The Social Distancing Billboard
案例简介：After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now.
社交距离广告牌
暂无简介
The Social Distancing Billboard
暂无简介
基本信息
- 广告战役： #Fineco Bank-户外-bf73#
- 广告品牌： Fineco Bank
- 发布日期： 2020
- 行业领域： 商务服务
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
