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社交距离广告牌
案例简介：经过近 60 天的检疫，意大利人正在准备自己的期待已久的第 2 阶段，他们希望离开他们的房子和移动更大的自由.由于社会距离是抗击大流行的关键要求之一，人们都需要与家人、朋友、亲戚、同事保持距离，更一般地说，从其他人-一个要求，我们将仍然是一个优先事项很长一段时间，因为我们适应 “新常态” 的生活。独立的多渠道银行FinecoBank通过邀请意大利人维持这些措施来保护自己和他人，从而支持这一信息。这是第一个数字显示活动 (doh)，由于光学错觉效果，只能从 1米以上读取。这个创意来自意大利麦肯世界集团，它是与Clear Channel和IGPDecaux合作创建的，该活动传达了一个单一的、坦率的、直截了当的信息，“保持一米距离”。投资于你的安全，'传达安全是现在最有价值的投资的信息。意大利麦肯为Fineco银行创作的户外广告，类别包括: 金融、公共利益、非政府组织。
社交距离广告牌
案例简介：After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now. Outdoor advertisement created by McCann, Italy for Fineco Bank, within the categories: Finance, Public Interest, NGO.
The Social Distancing Billboard
案例简介：经过近 60 天的检疫，意大利人正在准备自己的期待已久的第 2 阶段，他们希望离开他们的房子和移动更大的自由.由于社会距离是抗击大流行的关键要求之一，人们都需要与家人、朋友、亲戚、同事保持距离，更一般地说，从其他人-一个要求，我们将仍然是一个优先事项很长一段时间，因为我们适应 “新常态” 的生活。独立的多渠道银行FinecoBank通过邀请意大利人维持这些措施来保护自己和他人，从而支持这一信息。这是第一个数字显示活动 (doh)，由于光学错觉效果，只能从 1米以上读取。这个创意来自意大利麦肯世界集团，它是与Clear Channel和IGPDecaux合作创建的，该活动传达了一个单一的、坦率的、直截了当的信息，“保持一米距离”。投资于你的安全，'传达安全是现在最有价值的投资的信息。意大利麦肯为Fineco银行创作的户外广告，类别包括: 金融、公共利益、非政府组织。
The Social Distancing Billboard
案例简介：After almost 60 days of quarantine, Italians are preparing themselves for the long-awaited Phase 2, in which they hope to leave their houses and move with greater freedom. With social distance being one of the key requirements for being able to fight the pandemic, the population are all required to keep a distance from family, friends, relatives, colleagues, and more generally, from other people – a requirement that we will remain a priority for a long time as we adapt to a ‘new normal’ life. FinecoBank, the independent multi-channel bank, supported this message by inviting Italians to maintain these measures to protect themselves and others. It’s the first digital display campaign (DOOH) that is readable only from more than one meter thanks to an optical illusion effect. The creative idea is from McCann Worldgroup Italy and it was created in collaboration with Clear Channel and IGPDecaux, The campaign delivered a single, frank and straight to the point message, ‘MAINTAIN ONE METER APART. INVEST IN YOUR SAFETY,’ to convey the message that security is the most valuable investment right now. Outdoor advertisement created by McCann, Italy for Fineco Bank, within the categories: Finance, Public Interest, NGO.
社交距离广告牌
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The Social Distancing Billboard
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