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TK Maxx的滑雪-cret圣诞老人
案例简介:在伦敦威登·肯尼迪 (Wieden Kennedy London) 的零售店的一个有趣而华丽的节日广告中,一个小胡子的胆小鬼向朋友和家人散发出古怪的礼物。
TK Maxx的滑雪-cret圣诞老人
案例简介:In a fun and flamboyant festive commercial for the retail outlet from Wieden+Kennedy London, a moustachioed daredevil flings out wacky gifts to friends and family.
TK Maxx's ski-cret Santa
案例简介:在伦敦威登·肯尼迪 (Wieden Kennedy London) 的零售店的一个有趣而华丽的节日广告中,一个小胡子的胆小鬼向朋友和家人散发出古怪的礼物。
TK Maxx's ski-cret Santa
案例简介:In a fun and flamboyant festive commercial for the retail outlet from Wieden+Kennedy London, a moustachioed daredevil flings out wacky gifts to friends and family.
TK Maxx的滑雪-cret圣诞老人
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TK Maxx's ski-cret Santa
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TK Maxx's embracing of the breadth (and oddity) of the goods it sells has made for some seriously entertaining commercials, and in this, it's festive offering, the brand may have found it's perfect mascot. Featuring 'TK' a generously moustached daredevil gifter, Wieden+Kennedy London's Gift Different throws off the shackles of conventional Christmas present shopping and instead inspires us to go off piste (in this case, literally) with our goodie ideas. Shot with cheeky aplomb by Somesuch’s Sam Hibbard, the spot's cartoonish style and grandiose soundtrack (a genius choice of Ravel’s Boléro, famous for accompanying Torvill and Dean’s iconic figure skating performance in the 1984 Olympics) makes for a standout execution.
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