TK Maxx has today launched its 2020 Christmas campaign, acknowledging the year we’ve had and shining a spotlight on the tender and joyful act of making everyone feel special this Christmas. Created by Wieden+Kennedy London and directed by Matthijs van Heijningen, the spot follows 'Lil’ Goat' strutting across the snowy landscape to the beat, decked from head-to-toe in an enviably stylish designer outfit.As she struts, her farmers watch her go by, with Susan questioning Gary, “Did you buy the goat a designer outfit?” Gary, instead of conforming to the stoic farmer type, looks on tenderly with a tear in his eye and replies, replies proudly, “Yes, she’s had such a hard year. She bloomin’ well deserves it if you ask me”. The ad draws to a close with the jubilant goat sliding freely across the icy terrain, embodying the off-price retailer’s spirited and often humorous nature to deliver an important message - after the year we’ve had, everyone deserves to feel special this Christmas. For the first time ever, and to ensure crew numbers were kept to a minimum, all shots and takes of the ad were livestreamed to the creative team and TJX Europe via QTake technology. It is voiced by British actor and voice of TKMaxx ads for the past four years, Bill Nighy against the soundtrack The Game Remix by Gabriel Garzon Montano. CreditsW+K Creative Credentials: ECD: Tony Davidson & Iain Tait CD: Hollie Walker & Cal Al-Jorani Creatives: Francesca Van Haverbeke & Florence Deary Planners: Michael Hines & Vincent Johnson Group Account Director: Matt Owen Account Director: Alice Shaw Account Manager: Tom Campbell Agency Producer: Richard Adkins Business Affairs Manager: Alex Coomer Production Company: MJZ Director: Matthijs van Heijningen Executive Producer: Dickie Jeffares Production Company Producer: Sara Nouman Director of Photography: Molly Manning Walker Fashion Stylist: Rachel Davis Home Interior Stylist: Jane Field Editing Company: Work Editorial Editor: Jono Griffith Edit Executive Producer: Ben Tomlin Visual Effects Company: Moving Picture Company VFX Head of Production: Louise Unwin VFX Creative Director / Head of CG - Carsten Keller Visual Effects Supervisor: Kamen Markov Animation Director: David Bryan Colourist: Philip Hambi Sound Design & Mix Company: Factory Sound Designer: Anthony Moore, Jack Hallett Sound Producer: Lucy Spong Music Supervision: Jake Buckley @ Birdbrain