TK Maxx show presents aren’t just for Christmas by offering a year full of gifts to lucky customers who find a bespoke neverending stocking in one of their TK Maxx stores. To promote its big giveaway, TK Maxx has brought their real-world activation to life in a festive ad, narrated by Love Actually x-mas favourite, Bill Nighy.The magical campaign from Wieden+Kennedy is shot in typical TK Maxx overstated and cinematic style, and opens with a lucky Christmas shopper finding the never-ending stocking, nestled amongst the cushion shelf.The fortunate winner then drags the lengthy stocking home through a snowy festive street, as Nighy’s compelling narration informs us: “Now she’s got the one thing better than Christmas presents… Christmas presents for a whole year.”As the lady bursts through her front door, the stocking comes to life, burping presents left, right and centre, to the unseasonal rumba tune, Cuban Pete.The spot sees the stocking move throughout the year like a friendly festive basilisk, dispersing gifts to family and friends until a year later, midnight strikes on Christmas Eve, and the stocking disappears up the living room chimney, much to the family’s dismay. CreditsClient - TK MaxxProject Name - The Neverending StockingCreative Director - Hollie WalkerCreatives - Chloe Cordon, Katy EdelstenExecutive Creative Directors - Tony Davidson, Iain TaitGroup Account Director - Matt OwenAccount Director - Ollie PymAccount Manager - Preety MudharHead of Planning - Georgia Challis - TV ProducerJames Laughton - Creative ProducerRose Fairley - Production AssistantJasper Ford - Business Affairs ManagerBecky Day - TV PRODUCTIONProduction Company - BlinkDirector - Nick BallExecutive Producer - Paul WestonProducer - Patrick CraigProduction Manager - Sophie PeskinDirector of Photography - Sebastian BlenkovPuppeteers - Johnny Sabbagh, Will Harper & Alex BerchertEditorial Company - StitchEditor - Leo KingVFX Company - Electric Theatre CollectiveVFX Supervisor - Ryan KnowlesVFX Producer - Polly DurranceSound Company - 750mphSound Designer - Sam AshwellMusic Company - Twenty Below MusicProducer- Emily PritchardMusic Clearance - Mr PapeELECTRIC THEATRE COLLECTIVEProducer: Polly DurranceVFX Supervisors: Ryan Knowles, Jon Berridge2D Lead: Ryan Knowles2D Artists: Christian Block, Mike Cosgrove, Ned Baker, Stirling Archibald, Tom Humphrey, Adam Woolrich, Alex Grey, Alex Prod'homme, Aitor ArroyoDMP: Billy StockwellColourist: Luke Morrison