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为人类投资
案例简介：钱往往是私人的东西。人们不谈论它。人们独自坐着，带着他们的担忧、希望和焦虑。我有足够的钱吗？其他人赚更多吗？我应该用它做得更好吗？银行是邪恶的吗？钱的人会做什么？我至少比我的邻居赚得多吗？但是，如果人们问了所有的问题，并讲述了他们一直保存在自己身上的所有故事，会发生什么呢？这就是我们新运动 “为人类投资” 的目的。奥斯卡获奖电影制作人埃罗尔 · 莫里斯在三天内采访了 20 多人，发现我们都有更多的共同点。
为人类投资
案例简介：Money tends to be a private thing. People don’t talk about it. People sit alone with their worries, their hopes, their anxieties. Do I have enough? Do other people make more? Should I be doing something better with it? Are banks evil? What do money guys even do? Do I at least make more than my neighbor? But what happened if people asked all the questions and told all the stories they’ve been keeping to themselves? That was the purpose of our new campaign, ‘Investing for Humans.’ Oscar-winning filmmaker Errol Morris interviewed more than 20 people over three days and discovered we all have a lot more in common that we’d have thought.
Investing for Humans
案例简介：钱往往是私人的东西。人们不谈论它。人们独自坐着，带着他们的担忧、希望和焦虑。我有足够的钱吗？其他人赚更多吗？我应该用它做得更好吗？银行是邪恶的吗？钱的人会做什么？我至少比我的邻居赚得多吗？但是，如果人们问了所有的问题，并讲述了他们一直保存在自己身上的所有故事，会发生什么呢？这就是我们新运动 “为人类投资” 的目的。奥斯卡获奖电影制作人埃罗尔 · 莫里斯在三天内采访了 20 多人，发现我们都有更多的共同点。
Investing for Humans
案例简介：Money tends to be a private thing. People don’t talk about it. People sit alone with their worries, their hopes, their anxieties. Do I have enough? Do other people make more? Should I be doing something better with it? Are banks evil? What do money guys even do? Do I at least make more than my neighbor? But what happened if people asked all the questions and told all the stories they’ve been keeping to themselves? That was the purpose of our new campaign, ‘Investing for Humans.’ Oscar-winning filmmaker Errol Morris interviewed more than 20 people over three days and discovered we all have a lot more in common that we’d have thought.
为人类投资
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Investing for Humans
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基本信息
- 广告品牌： Wealthsimple
- 发布日期： 2017-09-22
- 行业领域： 商务服务 , 金融/证券
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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