Wealthsimple’s new campaign 'Investing for Humans,' was directed by documentarian and filmmaker Errol Morris. Morris interviewed 250 people to capture everyday hopes and concerns about money — and it turns out most people have the same concerns. Are we doing this right? Why didn’t anyone teach us what to do earlier in life? Do my investments align with my values? Why is talking about money so taboo?The result is 56 videos, with familiar people sharing familiar experiences, fears, and dreams. Morris himself even got in front of the camera for one of the videos, interviewed by his son Hamilton. Wealthsimple’s goal with the campaign is to make us all feel more comfortable talking openly about money and getting our questions answered. It builds off of the brand’s long-running written “Money Diaries” series, shifting the idea to video.CreditsAgency: Wealthsimple In-HouseExecutive Creative Director / Art Director: Mike GiepertExecutive Creative Director /Writer: Devin FreidmanChief Product Officer / Writer: Rudy AdlerBroadcast Producer: Greg Tharp, Hone ProductionAgency Producer: Sharman OrdoyneProduction Company: Moxie PicturesDirector: Errol MorrisDirector of Photography: Igor MartinovicLine Producer: Julie AhlbergEditor: Biff Butler, Rock Paper ScissorsColorist: Tom Poole, Company 3Post Production: Company 3, NomadSound Designer: Steve Rosen, Sonic UnionPhotographer: Neil BedfordArt Director / Designer: Elsa ChiaoFreelance Art Director / Designer: Maja Cune