Buzz Worthy Packaging|户外|广告营销案例【ADGuider广告指南】

值得嗡嗡声包装

案例简介：每年，Stag & Hare都会开发巧妙的作品，这些作品一方面是集体表达，一方面是与独特的，志同道合的小企业合作。我们的目标是创造感官体验，让接受者通过视觉、质地、气味和品味进行旅程。今年，我们与佐治亚州的Capital Bee Company合作，使用最独特但自然的创造者之一-蜜蜂来创造风味体验。就像葡萄酒一样，蜂蜜是由蜜蜂工作的自然周围植物风味的。Capital Bee Company从全国各地采购单一品种的蜂蜜，从而产生了最纯净的原始风味。我们的设计突出了四种独特的口味体验: 图珀洛，瓜吉洛相思，雪莓和磨砂肉桂。为了让这个味道的故事栩栩如生，我们创建了一个定制的蜂蜜发现 “珠宝盒”，邀请观众打开和探索。我们的印刷合作伙伴DataGraphic通过触觉纹理和饰面帮助我们的故事栩栩如生。哑光黑色柔软触摸纸装饰有分层的金箔，复杂的斑点清漆图案，以及丝网印刷的鲜艳色彩。拆箱体验奢华，充满惊喜和喜悦，每个蜜罐都装饰有图案，以反映其各自的风味特征。在每个下方，都会发生一段讲故事的时刻，提供有关辛勤工作的蜜蜂的小事实。

值得嗡嗡声包装

案例简介：Every year, Stag&Hare develops artful pieces that are one part collective expression and one part collaboration with unique, like-minded small businesses. We aim to create sensorial experiences that take the recipients on a journey through visuals, texture, smell, and taste. This year, we partnered with Georgia’s Capital Bee Company to create a flavor experience using one of the most unique, yet natural creators — the honey bee. Much like wine, honey is flavored by the natural surrounding plant life where the bees do their work. Capital Bee Company sources single varietal honeys from around the country, resulting in the purest, raw flavors. Our design highlights four unique taste experiences: Tupelo, Guajillo Acacia, Snowberry, and Frosted Cinnamon. To bring this flavor story to life, we created a custom 'jewelry box' of honey discovery that invites the viewer to open and explore. Our printing partner, DataGraphic, helped to bring our story to life through tactile textures and finishes throughout. Matte black soft touch paper is adorned with layered gold foil, intricate spot varnish patterns, and pops of screen-printed, vibrant colors. The unboxing experience is luxurious and full of surprise and delight with each honey pot adorned with patterns to reflect their individual flavor profile. Below each, a moment of storytelling occurs, providing bite-sized facts about the hard-working honey bee.