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冻结一天-马提尼和罗西弗罗塞
案例简介：描述 独立的品牌和设计机构Stag & Hare与Martini & Rossi合作开发了一项全新的创新，该创新呼吁现场时尚鸡尾酒 “fros é” 或冷冻桃红葡萄酒。这款新的现成产品装在一个方便的单袋里，它自豪地穿着它的描述性名称 “Martini & Rossi fros é”，以一种大胆而有趣的方式邀请消费者带着一点fros é 乐趣开始他们的夏天。只是，通过将这些有趣的小袋放入冰箱，然后在场外场所 (例如家庭烧烤，女孩之夜) 或其他夏季户外场所 (例如音乐会和野餐) 服务，将其放入冰箱中，“冻结，撕裂和分享”。 Stag & Hare开发了完整的品牌标识，包括包装设计和POS计划，以及一个厚脸皮的发布平台，将激励消费者在今年夏天carpe diem，积极呼吁他们与Martini & Rossi fros é “冻结一天”。这些小袋采用罂粟粉色和金色，肯定是今年夏天泳池边最热门的配饰。
冻结一天-马提尼和罗西弗罗塞
案例简介：Description Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics. Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.
Freeze The Day – Martini&Rossi Frosé
案例简介：描述 独立的品牌和设计机构Stag & Hare与Martini & Rossi合作开发了一项全新的创新，该创新呼吁现场时尚鸡尾酒 “fros é” 或冷冻桃红葡萄酒。这款新的现成产品装在一个方便的单袋里，它自豪地穿着它的描述性名称 “Martini & Rossi fros é”，以一种大胆而有趣的方式邀请消费者带着一点fros é 乐趣开始他们的夏天。只是，通过将这些有趣的小袋放入冰箱，然后在场外场所 (例如家庭烧烤，女孩之夜) 或其他夏季户外场所 (例如音乐会和野餐) 服务，将其放入冰箱中，“冻结，撕裂和分享”。 Stag & Hare开发了完整的品牌标识，包括包装设计和POS计划，以及一个厚脸皮的发布平台，将激励消费者在今年夏天carpe diem，积极呼吁他们与Martini & Rossi fros é “冻结一天”。这些小袋采用罂粟粉色和金色，肯定是今年夏天泳池边最热门的配饰。
Freeze The Day – Martini&Rossi Frosé
案例简介：Description Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics. Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.
冻结一天-马提尼和罗西弗罗塞
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Freeze The Day – Martini&Rossi Frosé
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基本信息
- 广告战役： #Martini&Rossi-平面-d9b7#
- 广告品牌： Martini&Rossi
- 发布日期： 2000
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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