Buzz Worthy Packaging|海报/平面|广告营销案例【ADGuider广告指南】

Buzz Worthy 包装

案例简介：每年，Stag & Hare 开发巧妙的作品，这些作品一部分是集体表达，一部分是与独特的，志同道合的小企业合作。我们的目标是创造感官体验，带接受者踏上视觉、质地、气味和味觉之旅。今年，我们与佐治亚州的首都蜜蜂公司合作，利用最独特的自然创造者之一 -- 蜜蜂 -- 创造一种风味体验。就像葡萄酒一样，蜂蜜是由蜜蜂工作的周围自然植物调味的。首都蜜蜂公司从全国各地采购单一品种的蜂蜜，产生最纯正的原味。我们的设计突出了四种独特的品味体验: Tupelo 、 Guajillo Acacia 、 Snowberry 和磨砂肉桂。为了让这个风味故事变得生动起来，我们创造了一个定制的蜂蜜发现 “珠宝盒”，邀请观众打开和探索。我们的印刷合作伙伴 DataGraphic 通过触觉纹理和整面漆帮助我们的故事栩栩如生。哑光黑色柔软触感纸饰有分层金箔，复杂的斑点清漆图案和丝网印刷的鲜艳色彩。拆箱体验是奢华的，充满惊喜和喜悦，每个蜜罐都装饰有图案，以反映它们各自的风味特征。在每一个下面，都有一个讲故事的时刻，提供了关于辛勤工作的蜜蜂的一点点事实。

Buzz Worthy 包装

案例简介：Every year, Stag&Hare develops artful pieces that are one part collective expression and one part collaboration with unique, like-minded small businesses. We aim to create sensorial experiences that take the recipients on a journey through visuals, texture, smell, and taste. This year, we partnered with Georgia’s Capital Bee Company to create a flavor experience using one of the most unique, yet natural creators — the honey bee. Much like wine, honey is flavored by the natural surrounding plant life where the bees do their work. Capital Bee Company sources single varietal honeys from around the country, resulting in the purest, raw flavors. Our design highlights four unique taste experiences: Tupelo, Guajillo Acacia, Snowberry, and Frosted Cinnamon. To bring this flavor story to life, we created a custom 'jewelry box' of honey discovery that invites the viewer to open and explore. Our printing partner, DataGraphic, helped to bring our story to life through tactile textures and finishes throughout. Matte black soft touch paper is adorned with layered gold foil, intricate spot varnish patterns, and pops of screen-printed, vibrant colors. The unboxing experience is luxurious and full of surprise and delight with each honey pot adorned with patterns to reflect their individual flavor profile. Below each, a moment of storytelling occurs, providing bite-sized facts about the hard-working honey bee.