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冻结一天-Martini & Rossi fros é
案例简介：描述 独立品牌和设计机构 Stag & Hare 与 Martini & Rossi 合作，开发了一种新的世界创新，呼吁内部时尚鸡尾酒 “fros é”,或者冷冻桃红葡萄酒。这款新的即食产品采用方便的单份袋装，自豪地使用其描述性名称 “Martini & Rossi fros é”,以一种大胆而有趣的方式邀请消费者以一点 fros é 乐趣开始他们的夏天。只是，“冷冻，撕裂和分享”，将这些有趣的小袋放入冰箱，然后在户外位置服务，如家庭烧烤，女孩之夜,或者在其他夏季户外场地，如音乐会和野餐。 Stag & Hare 开发了完整的品牌标识，包括包装设计和 POS 项目，以及一个厚颜无耻的发布平台，该平台将激励消费者在今年夏天及时行乐,积极地叫他们用马提尼和罗西 · 弗罗斯 “冻结一天”。罂粟粉色和金色，这些小袋肯定是今年夏天游泳池最热门的配件。
冻结一天-Martini & Rossi fros é
案例简介：Description Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics. Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.
Freeze The Day – Martini&Rossi Frosé
案例简介：描述 独立品牌和设计机构 Stag & Hare 与 Martini & Rossi 合作，开发了一种新的世界创新，呼吁内部时尚鸡尾酒 “fros é”,或者冷冻桃红葡萄酒。这款新的即食产品采用方便的单份袋装，自豪地使用其描述性名称 “Martini & Rossi fros é”,以一种大胆而有趣的方式邀请消费者以一点 fros é 乐趣开始他们的夏天。只是，“冷冻，撕裂和分享”，将这些有趣的小袋放入冰箱，然后在户外位置服务，如家庭烧烤，女孩之夜,或者在其他夏季户外场地，如音乐会和野餐。 Stag & Hare 开发了完整的品牌标识，包括包装设计和 POS 项目，以及一个厚颜无耻的发布平台，该平台将激励消费者在今年夏天及时行乐,积极地叫他们用马提尼和罗西 · 弗罗斯 “冻结一天”。罂粟粉色和金色，这些小袋肯定是今年夏天游泳池最热门的配件。
Freeze The Day – Martini&Rossi Frosé
案例简介：Description Independent branding and design agency, Stag&Hare, partnered with Martini&Rossi to develop a new-to-world innovation that calls upon the on-premise trendy cocktail, “Frosé”, or frozen rosé wine. This new ready-to-serve product comes in a handy single serve pouch that proudly dons its descriptive name, “Martini&Rossi Frosé”, in a bold and playful manner inviting consumers to kick off their Summer with a bit of Frosé fun. Just, “freeze, tear, and share” by placing these fun pouches into the freezer before serving at off-premise locations such as at a home BBQs, girls’ night in, or at other Summer outdoor venues like concerts and picnics. Stag&Hare developed the complete brand identity including packaging design and POS programs, as well as a cheeky launch platform that will inspire consumers to carpe diem this Summer, actively calling them to “Freeze the Day” with Martini&Rossi Frosé. With poppy pink and gold colors, these pouches are sure to be the hottest accessory by the pool this Summer.
冻结一天-Martini & Rossi fros é
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Freeze The Day – Martini&Rossi Frosé
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基本信息
- 广告战役： #Martini&Rossi-平面-d9b7#
- 广告品牌： Martini&Rossi
- 发布日期： 2000
- 行业领域： 饮品/饮料/冲饮 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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