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收养手势
案例简介：一切都从一个简单的姿态开始。这就是 SPCA 日内瓦的实际活动。动物和它的主人之间的第一次接触通常是由第一个手势，第一个中风。在瑞士西部最大的购物中心巴尔赛德曝光的两个不同的广告牌上，这场运动展示了一种非常新的方式来再现这第一次相遇。经过几次犹豫，孩子们甚至成年人开始慢慢触摸两个广告牌，这两个广告牌代表一只狗和一只合成头发的猫。自发地，这个手势开始是自然的，一个真正的反射。中风是这种接触的开始，是收养动物过程的开始。这项运动的目的也是邀请人们在日内瓦的 SPCA 开放日期间在他们的避难所会见宠物。
收养手势
案例简介：Everything starts with a simple gesture.That’s how SPCA Geneva starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke.On two different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. After a few hesitation, children and even adults start slowly to touch the two billboards which represent a dog and a cat made of synthetic hair. Spontaneously, this gesture starts to be natural, a real reflex. The stroke is the beginning of this contact, the beginning of the process for adopting an animal. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA’s Open Days in Geneva.
An adoptive gesture
案例简介：一切都从一个简单的姿态开始。这就是 SPCA 日内瓦的实际活动。动物和它的主人之间的第一次接触通常是由第一个手势，第一个中风。在瑞士西部最大的购物中心巴尔赛德曝光的两个不同的广告牌上，这场运动展示了一种非常新的方式来再现这第一次相遇。经过几次犹豫，孩子们甚至成年人开始慢慢触摸两个广告牌，这两个广告牌代表一只狗和一只合成头发的猫。自发地，这个手势开始是自然的，一个真正的反射。中风是这种接触的开始，是收养动物过程的开始。这项运动的目的也是邀请人们在日内瓦的 SPCA 开放日期间在他们的避难所会见宠物。
An adoptive gesture
案例简介：Everything starts with a simple gesture.That’s how SPCA Geneva starts its actual campaign. The first contact between an animal and its owner is often created by the first gesture, the first stroke.On two different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. After a few hesitation, children and even adults start slowly to touch the two billboards which represent a dog and a cat made of synthetic hair. Spontaneously, this gesture starts to be natural, a real reflex. The stroke is the beginning of this contact, the beginning of the process for adopting an animal. The purpose of this campaign is also to invite people to meet pets in their refuge, during the SPCA’s Open Days in Geneva.
收养手势
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An adoptive gesture
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基本信息
- 广告战役： #An adoptive gesture#
- 广告品牌： Geneva SPCA
- 发布日期： 2017-09-01
- 行业领域： 其他 , 饮食/特产 , 医疗/护理 , 宠物医院
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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