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收养手势
案例简介：一种收养姿态 哈瓦斯 · 日内瓦创建的新 SPCA 运动 一切都从一个简单的手势开始。 这就是 SPCA 日内瓦在其许多合作伙伴哈瓦斯 · 日内瓦的支持下开始实际活动的方式 年。 动物和它的主人之间的第一次接触通常是由第一个手势，第一个中风。 在瑞士西部最大的购物中心巴尔赛德的两个不同的广告牌上, 这场运动展示了一种非常新的方式来重现这第一次相遇。 经过几次犹豫，孩子们甚至成年人开始慢慢触摸代表狗的两个广告牌 还有一只合成毛做的猫。自发地，这个手势开始是自然的，一个真正的反射。中风是 这种接触的开始，收养动物的过程的开始。 这项运动的目的也是邀请人们在 SPCA 的避难所里与宠物见面 日内瓦开放日。
收养手势
案例简介：« An adoptive gesture » New SPCA campaign created by Havas Geneva Everything starts with a simple gesture. That’s how SPCA Geneva starts its actual campaign with the support of Havas Geneva, its partner for many years. The first contact between an animal and its owner is often created by the first gesture, the first stroke. On two different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. After a few hesitation, children and even adults start slowly to touch the two billboards which represent a dog and a cat made of synthetic hair. Spontaneously, this gesture starts to be natural, a real reflex. The stroke is the beginning of this contact, the beginning of the process for adopting an animal. The purpose of this campaign is also to invite people to meet pets in their refuge in Bernex, during the SPCA’s Open Days in Geneva.
An adoptive gesture
案例简介：一种收养姿态 哈瓦斯 · 日内瓦创建的新 SPCA 运动 一切都从一个简单的手势开始。 这就是 SPCA 日内瓦在其许多合作伙伴哈瓦斯 · 日内瓦的支持下开始实际活动的方式 年。 动物和它的主人之间的第一次接触通常是由第一个手势，第一个中风。 在瑞士西部最大的购物中心巴尔赛德的两个不同的广告牌上, 这场运动展示了一种非常新的方式来重现这第一次相遇。 经过几次犹豫，孩子们甚至成年人开始慢慢触摸代表狗的两个广告牌 还有一只合成毛做的猫。自发地，这个手势开始是自然的，一个真正的反射。中风是 这种接触的开始，收养动物的过程的开始。 这项运动的目的也是邀请人们在 SPCA 的避难所里与宠物见面 日内瓦开放日。
An adoptive gesture
案例简介：« An adoptive gesture » New SPCA campaign created by Havas Geneva Everything starts with a simple gesture. That’s how SPCA Geneva starts its actual campaign with the support of Havas Geneva, its partner for many years. The first contact between an animal and its owner is often created by the first gesture, the first stroke. On two different billboards which were exposed in the biggest shopping center Balexert in Western Switzerland, the campaign shows a very new way to recreate this first encounter. After a few hesitation, children and even adults start slowly to touch the two billboards which represent a dog and a cat made of synthetic hair. Spontaneously, this gesture starts to be natural, a real reflex. The stroke is the beginning of this contact, the beginning of the process for adopting an animal. The purpose of this campaign is also to invite people to meet pets in their refuge in Bernex, during the SPCA’s Open Days in Geneva.
收养手势
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An adoptive gesture
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