Tarot 1|海报/平面|广告营销案例【ADGuider广告指南】

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已切换成原语言，点击可翻译成中文

塔罗牌 1

案例简介：Havas Worldwide 日内瓦为 SPCA 日内瓦发起了一场新的运动，他想让人们意识到被遗弃的动物有未来。我们开发了一个概念，通过使用塔罗牌世界来传达这个简单而积极的信息。这个预测的象征让我们能够通过一个强大而令人惊讶的交流领域来讲述一个故事。该机构选择与一位著名的插画家合作，这位插画家被该项目所诱惑，以摆脱传统的保护动物运动规则。他与日内瓦的哈瓦斯合作，以当代的方式重新诠释了塔罗牌的世界。

塔罗牌 1

案例简介：Havas Worldwide Geneva launches a new campaign for SPCA Geneva who wanted to create awareness that abandoned animals have a future. We developed a concept conveying this simple and positive message by using the world of tarot. This symbol of prediction allows us to tell a story through a strong and surprising communication territory. The agency has chosen to work with a renowned illustrator who was seduced by the project to get out of conventional campaigns codes for the protection of animals. In collaboration with Havas Worldwide Geneva, he has reinterpreted the world of tarot in a contemporary way.