营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    LiveOnNY: 巴西奥美 (Ogilvy Brasil) 的希望新闻

    案例简介:

    LiveOnNY: 巴西奥美 (Ogilvy Brasil) 的希望新闻

    案例简介:

    LiveOnNY: News of Hope by Ogilvy Brasil

    案例简介:

    LiveOnNY: News of Hope by Ogilvy Brasil

    案例简介:

    LiveOnNY: 巴西奥美 (Ogilvy Brasil) 的希望新闻

    暂无简介

    LiveOnNY: News of Hope by Ogilvy Brasil

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: Ogilvy Brasil

    案例详情

    Los Angeles-based Central Films award-winning director Rodrigo Garcia Saiz teams up with Ogilvy Brazil and former military CNO’s (Casualty Notification Officers) to deliver heartwarming news to hopeful organ-awaiting patients in poignant PSA ”News of Hope” for NYC organ donation network LiveON NY.The emoyional spot follows three former CNO’s, who were previously tasked with one of the most difficult jobs imaginable: delivering the life altering news of the death of a service member to family members. After years of treating this duty with the utmost respect and reverence, the sentiment is shifted and they are given the opportunity to become Hope Notification Officers and deliver news that will change the course of a person’s life in an entirely different way. The former CNOs pay a surprise visit to ailing hospital patients to present them with the news that they will be receiving their long-awaited organ transplant. Emotions run high for both the organ recipients and the officers, united by the uplifting and hopeful exchange.CreditsClient: LiveON NYSpot titles: News of HopeAirdate: April 2017Agency: Ogilvy BrazilChief Creative Officer: Claudio LimaExecutive Creative Director: Felix Del ValleCopywriter(s): Marcos BotelhoArt Director(s): Bruno Montoro, Fabio NatanHead of Production: Rafael RosiProduction Company: Central FilmsDirector: Rodrigo Garcia SaizDirector of Photography: Mateo LondonoProducer(s): John BarreiroExecutive Producer(s): John BarreiroFirst Assistant Director(s): Raul Senties, Hector FloresSound: Nicolas CruzEditorial Company (with location): Whitehouse ChicagoEditor(s): Carlos LowensteinAssistant Editor(s): Meaghan Rahamut, Lauren PecsonEditorial Producer(s): Dawn GuzowskiPost Production (with location): StratoStorm BrasilColorist(s): Acauan PastorePost Producer(s): Helena HilarioPost Supervisor(s): Mario PeceMusic Company (with location): Chris Jordao Sao PauloMusic Producer(s): Chris Jordao, Xanna D’aguiarComposer(s): Karl Steinert, Eric Lee

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    关键词

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入