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    News of Hope短视频广告营销案例

    本案例默认翻译为中文,点击可切换回原语言

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    希望的消息

    案例简介:简要解释 在希望的新闻电影中,我们遇到了 3 名退伍军人。他们是陆军和海军陆战队的成员,是伤亡通知官员,负责通知阵亡士兵的家属。在谈论了他们职责的艰辛后,他们被邀请做最后一轮通知。但是这一次,他们会通知器官接受者,经过所有的等待,一个器官最终会为他们提供。这些军官过去常常传递死亡的消息,现在却传递希望的消息。在每一次通知中,我们都看到了接受者的快乐对退役军人的影响。通过捕捉那一刻,这部电影旨在激励更多的人成为捐赠者。 EntrySummary 在美利坚合众国,许多退伍军人在过渡平民生活的过程中遇到了困难。他们必须处理他们在军队中经历的重量,在很多时候,这导致了创伤后应激障碍。希望的消息是一种体验,展示了器官捐赠给人们生活带来希望的力量。在这种情况下,无论是军官还是器官接受者。目标是激励更多的人成为捐赠者,并通过这一点,为等待救生移植的 120.000 人带来希望。

    希望的消息

    案例简介:BriefExplanation In the News of Hope film, we meet 3 Military Veterans . They served as members of the Army and Marine Corps and were Casualty Notification Officers responsible for notifying the families of fallen soldiers of their deaths. After talking about the hardships of their duty, they are invited to do one last round of notifications. But this time, they will notify organ recipients that after all the wait, an organ is finally available for them. These officers, who use to deliver news of death, now deliver news of hope. During each of the notifications we see the impact that the joy of the recipients has on the retired members of the military. And by capturing that moment, the film aims to inspire more people to become donors. EntrySummary In the United States of America, many of the military veterans have a hard time in their transition for the civilian life. They have to deal with the weight of the experiences they had in the military and, in a lot of the times, that results in Post Traumatic Stress Disorder. The News of Hope is an experience that shows the power that an organ donation has to bring hope in people's life. In this case, both in the officers and in the organ recipients. And the goal is to inspire more people to become donors and, through that, bring hope to the more than 120.000 people waiting for lifesaving transplants.

    News of Hope

    案例简介:简要解释 在希望的新闻电影中,我们遇到了 3 名退伍军人。他们是陆军和海军陆战队的成员,是伤亡通知官员,负责通知阵亡士兵的家属。在谈论了他们职责的艰辛后,他们被邀请做最后一轮通知。但是这一次,他们会通知器官接受者,经过所有的等待,一个器官最终会为他们提供。这些军官过去常常传递死亡的消息,现在却传递希望的消息。在每一次通知中,我们都看到了接受者的快乐对退役军人的影响。通过捕捉那一刻,这部电影旨在激励更多的人成为捐赠者。 EntrySummary 在美利坚合众国,许多退伍军人在过渡平民生活的过程中遇到了困难。他们必须处理他们在军队中经历的重量,在很多时候,这导致了创伤后应激障碍。希望的消息是一种体验,展示了器官捐赠给人们生活带来希望的力量。在这种情况下,无论是军官还是器官接受者。目标是激励更多的人成为捐赠者,并通过这一点,为等待救生移植的 120.000 人带来希望。

    News of Hope

    案例简介:BriefExplanation In the News of Hope film, we meet 3 Military Veterans . They served as members of the Army and Marine Corps and were Casualty Notification Officers responsible for notifying the families of fallen soldiers of their deaths. After talking about the hardships of their duty, they are invited to do one last round of notifications. But this time, they will notify organ recipients that after all the wait, an organ is finally available for them. These officers, who use to deliver news of death, now deliver news of hope. During each of the notifications we see the impact that the joy of the recipients has on the retired members of the military. And by capturing that moment, the film aims to inspire more people to become donors. EntrySummary In the United States of America, many of the military veterans have a hard time in their transition for the civilian life. They have to deal with the weight of the experiences they had in the military and, in a lot of the times, that results in Post Traumatic Stress Disorder. The News of Hope is an experience that shows the power that an organ donation has to bring hope in people's life. In this case, both in the officers and in the organ recipients. And the goal is to inspire more people to become donors and, through that, bring hope to the more than 120.000 people waiting for lifesaving transplants.

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