本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
来自马加卢的卢
案例简介：学分
来自马加卢的卢
案例简介：Credits
Lu from Magalu
案例简介：学分
Lu from Magalu
案例简介：Credits
来自马加卢的卢
暂无简介
Lu from Magalu
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Winner of a 2023 Clio Grand Award for Use of Talent & Influencers Winner of a 2023 Clio Silver Award for Digital/Mobile Winner of a 2023 Clio Bronze Award for National This winning entry titled 'Lu from Magalu' was entered for Magazine Luiza by Ogilvy Brasil, São Paulo. The advertising agency is part of the agency network: Ogilvy and holding company: WPP Group. Influencers are the new media channels. With influencer marketing becoming increasingly more relevant, we not only created our own influencer but also made her the world’s biggest virtual influencer: Lu from Magalu. Exploring the most diverse territories, from fashion to soccer, and engaging with different targets, Lu has become the brand's largest, most effective, and cheapest media channel, reaching an incredible 31MM followers and helping Magalu to become the biggest retail company in Brazil.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
