Brief Explanation The campaign is comprised of three spots, depicting different situations which explain that, with the arrival of the Summer heat, nothing causes families more suffering than Dads in Briefs. And each of the spots finishes with the perfect solution: Get them Dressed with a BGH Silent Air Conditioner.
情节 In each film we hero a guy who is able to keep up with the demands of his girl thanks to the Axe coloured shower gel that he uses. Philosophy All girls expect guys to put in a little effort to keep them happy, but some girls are in a different league. They don’t care if you’re hungover, tired or whatever, they expect 100% of you 100% of the time.
Brief Explanation Saridon is a pill that stops persistent headaches. The TV spot shows such a headache coming to life in the form of a "headache double" and attacking a government office worker nonstop, while he's working nonstop. The headache is usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy.
Problem Saridon is a relatively small brand in the Visayas and Mindanao region. Our task was to re-launch the brand and to drive trial from a market known to be fiercely loyal to the competition with giant advertising budgets. All we needed was a campaign that would hit our market hard but would also make wise use of our limited budget. 情节 Hardworking people get attacked by repeated headache symptoms in the form of persistent "headache doubles!" Philosophy A Film Campaign that dramatizes persistent headache attacks in an engaging, humorous way, one that's relevant to our target market's experiences. The spots show repeated headaches coming to life in the form of "headache doubles" and attacking hardworking people nonstop, while they work nonstop. The headaches are usually aggravated by our market's already tough working conditions, therefore the need for a more powerful remedy. Result The Saridon campaign continues to make a huge impact in the analgesics category. With just 0.3% the advertising budget of the top 2 brands, Saridon achieves 77% increase in sales, growing 110% - three times faster than the category, and pushing the brand from out of nowhere straight to number three, nationwide!