The Famous Grouse introduces a new campaign to increase brand awareness and engagement. In its latest campaign the whisky brand brings the Highlands to the Lowlands. It’s the ultimate mancave to sit back, relax and enjoy a glass of whisky. The Famous Grouse House: a tiny house made from whisky barrel wood and filled with hidden gadgets. Publicis Groupe Netherlands developed this interdisciplinary campaign from scratch by a special team of creatives, production and media. The campaign, with a chance to win one of the eight nights in the whisky barrel, launches at Father’s Day. With most holidays being canceled, this is the perfect opportunity to spend a long weekend in the Dutch country side. The Famous Grouse House brings the brand to live. It’s the ultimate place to enjoy the Scottish setting, where hidden gadget triggers the curiosity and humor of the Famous Grouse. Fans have a chance to win an overnight stay by participating in several activations during the campaign period. The Famous Grouse House ensures unique experiences and stories. The campaign will be pushed via several channels, stores and online being the most important ones. As of this week until July 17, fans can participate and have a chance to win an overnight stay in The Famous Grouse House. All participants have to do is enter the code, from the neck pendant of one of The Famous Grouse bottles, on the action page to have a chance to win. This allows The Famous Grouse, in addition to its loyal generation of whiskey drinkers, to also appeal to people over 30. By giving an overnight stay to father and son or daughter, The Famous Grouse unites two generations to enjoy together. The winners will be announced July 21. The nights will take place in August 2020. Mischa Schreuder, creative director Publicis Groupe Netherlands: “During the development of advertising campaigns sometimes everything falls into place. This campaign is a good example of how idea, location and execution come together perfectly. Where this campaign in the embodiment of Scotland and the brand value for The Famous Grouse, our focus is on the close collaboration with the client and our team existing from interdisciplinary talents, everyone really has gone the extra mile.” Naomy Laan, brand manager The Famous Grouse: “Sit back, relax and enjoy nature. That’s what the brand is all about. Publicis Groupe Netherlands really has brought that to life and surprise us with The Famous Grouse House. We loved the idea straight away and we all went for it right from the start. It was pretty exciting as creating a tiny house is not our everyday job, but now with the launch of the campaign it’s good to hear all the positive reactions and enthusiastic feedback. People really want to spend time in Grouse Country. And now that we are finally able to, we’re happy that we finally can give them that opportunity.” During one of the eight completely arranged overnight stays, the winners will feel like they’re in Scotland. The winners can discover the hidden treasures in The Famous Grouse House. Turn the deer antlers and the whiskey bar opens. The right book in the bookcase gives access to a game of darts in The Famous Grouse House. That is an experience in itself. Add to that a beautiful setting: in the heart of nature, on the edge of a lake. Here, the winners will settle down to a crackling fire after the barbecue. A whiskey tasting finishes it off. A variety of rich, fruity and smooth taste sensations take the winner on a journey to different places in Scotland. Integrated advertisement created by Publicis, Netherlands for The Famous Grouse, within the category: Alcoholic Drinks.
Ambient advertisement created by BBDO, United Kingdom for The Famous Grouse, within the category: Alcoholic Drinks.
From Africa to Asia, Europe to North America, consumers were asked to submit answers to the question: “What would you like to be famous for?” Thousands of responses were then collated in an online gallery, cataloguing the ambitions and aspirations of people from across the globe. 1,542 of the most interesting and engaging answers were then selected to form part of the sculpture. Responses included: discovering life on another planet, becoming the first one to savour whisky on the moon and getting equal rights for all people. From secret dreams, lifelong ambitions to those that just want to be known for being good to mankind, the answers show the truly diverse realities of people’s views of fame globally.A collaboration comprising of over 34 engineers and selected artistic and technology teams transformed these global responses into a magnificent and innovative sculpture. The sculpture is just over 5m high and just under 5m wide at the widest point, weighs around 300 kilos and consists of more than 62 copper-plated strips forming a giant spiral. Using specialist lighting and a robotic arm, which sits at the heart of the structure, the laser cut words are projected dramatically onto all the surrounding walls and surfaces. The vast sculpture is suspended from the ceiling allowing viewers to stand underneath and experience both the inside and outside reflections. The robotic arm, which sits at the centre, can also be controlled remotely by viewers when standing underneath the sculpture – bringing the sculpture truly to life.