Stop Handgun Violence (SHV) launched a new public awareness campaign this week to drive home the dangers of 3D printed firearms. In a newly released video, still 3D images of students holding backpacks and books as they enter their high school turn haunting as teenagers are shown trying to barricade a door and climb through windows to escape an active shooter. Following horrifying scenes of a mass shooting at a nondescript high school that could be anywhere, the video concludes with a rallying cry for people to contact their congresspeople to drive forward national legislative action.
Film advertisement created by Arnold, United States for Stop Handgun Violence, within the category: Public Interest, NGO.
Write a short summary of what happens in the film The film portrays different points of view of school students that are witnessing a shooting within their school. We see the facial expression of each student getting more and more frightened, as well as students running away and barricading themselves. Finally, we reveal the reason for all the desperation, a masked man holding a gun pointed at a student. The end message is “This is what 3D printed guns look like.” Cultural/Context information for the jury With 3D printers, getting a gun could be as easy as downloading it. A person could find a schematic for a firearm online, plug it into a 3D printer with the right materials, and that’s it — a gun is created on the spot. No background check required, no serial number to trace the gun if it’s used in a crime. The fact that anyone with access to a 3D printer could potentially create a gun is alarming — especially as gun violence is already so high in the U.S. with mass shootings happening at least once a month. Please tell us about the social behaviour and/or cultural insights that inspired your campaign 3D printed guns are easy to make and almost impossible to stop. More than 100,000 Americans have downloaded plans to print 3D weapons. 3D gun files can be easily downloaded and printed by anyone, creating untraceable firearms. In most states, this is completely legal. So in order to ban 3D printed guns, we created a video showing the dangers of it that redirect people to a microsite where they can contact their congressman or congresswoman to drive forward national legislative action. Social platforms play a big role because the website traffic increases 20% after each share given.
Stop Handgun Violence, a non-profitorganization dedicated to the prevention of gun violence, today unveiled its newest advertising campaign on the nations largest billboard alongside the Massachusetts Turnpike in Boston. Thebillboard was introduced at a press conference by John Rosenthal, Founder and Chairman of Stop Handgun Violence that also featured remarks by several local public officials.The 252-foot billboard displays a new powerful and provocative call-to-action message urging lawmakers to close the 'gun show loophole' in federal gun laws that allows terrorists and criminals to purchase firearms at gun shows without a criminal background check or ID. The billboard is designed as a mock gun show advertisement containing the message that highlights the ease and accessibilityfor individuals to legally buy guns in the U.S. without detection.