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ClusterTruck isn’t like traditional delivery services. Instead of driving all around town to pick up orders, they deliver food straight from their ghost kitchen to you. That means no time wasted with your precious cargo. No outrageous third-party fees. And no soggy deliveries. But to compete in a crowded market, their brand needed to stand out as much as their business model. So we helped them create an appetizing campaign that takes shots at the other guys’ subpar service. From OOH to social and packaging, the chatty copy and playful visuals make it clear: Compared to ClusterTruck, no other delivery even comes close.
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