Food Freedom celebrates food happiness in all its forms - whether that's in front of a dirty burger on a hungover Saturday or when you’re at the office late on a Tuesday and the first bite of your Thai green curry gives you the strength to carry on! With its new campaign, Deliveroo embraces the idea that food happiness is the freedom to have what you want, when you want it, where you want it.
In this musical-inspired brand campaign, we enter the wonderful, colourful world of Ridiculous Possibilities with a street scene where we see a group of TK Maxx lovers (and a trio of animated birds trilling too!) humorously share their top tips on steps, balconies and buses to the TK Maxx doubters. The commercial ends with a delightful chorus number and the advice that bargains are available to all when you ‘TK Maxx the right way’.
TK MAXX CHRISTMAS CAMPAIGN REVEALS A GIFT THAT REALLY KEEPS ON GIVING Magical Christmas campaign from Wieden+Kennedy London offering a year full of gifts to lucky customers who find exclusive neverending stockings at TK Maxx LONDON, November 6 2018: Gifts are not just for Christmas but for a whole year – courtesy of a playful, seemingly neverending stocking and the latest festive campaign by TK Maxx. Launching in-store on Nov 7, the big gifts at small prices retailer will offer shoppers the chance to bag TK Maxx treasures every month for a year – for absolutely nothing. The real-world activation is brought to life in an irreverent spot directed by Nick Ball at Blink Productions, voiced again by the inimitably droll Bill Nighy, and welcomes the ridiculous possibilities messaging of the brand once more this Christmas. The ad is shot in the overstated, cinematic style that the brand is best known for, with a strikingly unseasonal rumba soundtrack, by Jose Norman’s Cuban Pete. It sees gifts shared all year round, by a neverending stocking, which comes to life when an oh-so-lucky TK Maxx customer finds it nestled within the product shelves. Excitement rises when the neverending stocking is taken home and begins excitedly sharing gifts with the whole family, and not only at Christmas, but throughout the following year. When the clock chimes midnight the following Christmas, the stocking disappears up the living room chimney, much to the family’s dismay. The activation-led campaign will run in the UK, Ireland, Germany, Poland, Austria, and the Netherlands, combining ATL with print, digital, social, mobile, PR and experiential into a fully festive, integrated, through-the-line campaign. A limited number of bespoke neverending stockings will be hidden on the shelves of TK Maxx stores across Europe and online from November 7, and the lucky shoppers who find one will experience the year of gifting, or if they’re really feeling the Christmas spirit, can donate the TK Maxx treasures to family and friends. Wieden+Kennedy London is responsible for the creative campaign, TVC production, and digital assets. Ogilvy is the PR and influence agency, Mindshare the media agency, and Undercurrent is managing experiential. The in-store and social creative will be delivered by TK Maxx’s in-house creative team. Deborah Dolce, Group Brand & Marketing Director at TK Maxx said: “We have worked together with all our agencies to create a campaign that is beyond a straight broadcast message, rather it aims to engage with our shoppers in an experiential and engaging way. It brings to life TK Maxx’s brand message of ‘Big Gifts. Small Prices’ through the main Christmas TV ad, as well as creating standout in this busy season. We are encouraging our customers to visit stores and search for one of the neverending stockings, whilst also reminding them that TK Maxx is a perfect gift destination for both Christmas and beyond.” This is TK Maxx’s third Christmas campaign under the Ridiculous Possibilities brand platform, the gift of neverending gifting, symbolising the retailer’s Big gifts. Small Prices proposition.
SMARTY launches first ever advertising campaign with Wieden+Kennedy London London, April 5 2018: SMARTY, a brand new simple and honest SIM-only mobile network, is launching its first ever advertising campaign, created by Wieden+Kennedy London. The ‘SMARTY/not SMARTY’ TV, radio and social campaign, which launches on April 6, playfully illustrates that there are SMARTY and not so SMARTY choices in life. Using charming 3D animated storytelling, produced by Art & Graft, played out in everyday scenarios, the witty spots highlight the brand’s killer USP - money back for unused data. Mobile virtual network operator SMARTY, running on the Three network, launched in 2017. SMARTY offers its customers no minimum contract, unlimited UK standard calls and texts and a discount on the next month’s bill for any unused data. Elin McLean, General Manager at SMARTY, said: “‘Following our successful beta launch last year, we’re really excited to launch SMARTY to the wider world with our very first advertising campaign. It will play out across TV, radio and social and aims to further expand awareness of the brand to a wider audience and ultimately communicate our different approach to mobile. We have further exciting plans in the pipeline this year for SMARTY and are looking forward to hearing consumer feedback on this first campaign.” Hollie Walker and Kit Dayaram, Creative Directors, Wieden+Kennedy London, said: "When you boil it down, there are two choices in life. SMARTY ones, and not so SMARTY ones. And when it comes to choosing a mobile network it’s no different. Through playful 3D animation, we see a range of characters attempting to add a bit of SMARTY's simple and fair logic to the rest of their lives. The spots feel clever and effortless, just like being on SMARTY."
Wieden+Kennedy launches multi-channel campaign for new Arla Fibre yogurts London, May 8 2018: Arla Foods UK is launching Fibre, an innovative new range of fibre-packed yogurts, with a national multi-channel campaign created by Wieden+Kennedy London. The widespread promotional push kicked off with a 40” TV spot, which debuted during ITV1’s Britain’s Got Talent on May 5. The campaign acknowledges that it’s hard to be fussed about fibre, even though you’re probably not getting enough of it. Introducing Arla Fibre. A delicious new range of yogurts that not only taste great but are a great source of fibre too, each containing 4.7g. Now you can enjoy a tasty yogurt with added fibre, but without the taste or texture of fibre, meaning it goes completely unnoticed – nothing bland, brown or boring in sight. It’s fibre for people who can’t be fussed with fibre. The TVC is directed by Jake Dypka and produced by Independent Films, with VFX from Time Based Arts and sound courtesy of 750mph. The campaign will also be supported by digital, social and print advertising. James Quayle, Brand Manager, for Arla Fibre, said: “Insight shows that fibre is generally considered to be brown, bland and boring. Based on this, it was important that we worked with Wieden+Kennedy London to create an engaging and memorable advert that clearly communicates Arla has created a great tasting, convenient source of fibre."