BBR Saatchi & Saatchi presents: 'FRAMES' A launch campaign for Super-Pharm's second 'Beauty Vlogger Academy' Super-Pharm, the leading beauty cosmetics retailer in Israel launched its second "Beauty Vlogger Academy". An academy which will form, shape and instruct Israel's next generation of beauty vloggers. Unlike in other parts of the world, where there are many YouTubers women can turn to for advice on how to create the latest look, in Israel there are but a handful of beauty YouTubers. That's why Super-Pharm decided to fill in the gap and launch a search for Israel's next big "Beauter". The commercial we created for the launch of the search, was inspired by the shape of the YouTube video frame and took several months of planning. The reason is that most of the action revolves around seven different frames which were hand crafted out of paper and cardboard. To complicate things further, we added to each frame elements such as cogs, folding concertinas, led lights and more which made the production challenging as they had to be hand operated on the set and the actress had to react to them on cue. But hey, who wouldn't go the extra mile for aesthetics right!?
Describe the brief from the client The objective of Blood Relations was to use creative thinking to help bring the Israeli and Palestinian communities closer together. The strategy was to bypass the official peace process – which has stagnated for decades – and engage the 2 communities at a grassroots level by drawing attention to their common humanity. The activity targeted both those directly in involved in the conflict as well as stakeholders and any other concerned citizens around the world. Creative Execution Blood Relations draws its relevance from the fact that it focuses on the shared humanity and commonalities between Israelis and Palestinians – not on their political differences. It bypassed the many intractable political and historical issues that separate the 2 sides and encouraged them to look at one another as human beings with a shared destiny. The emotional bonds that formed spontaneously between donors as they lay down side-by-side to give blood were powerful and they immediately inspired a new conversation. Describe the creative solution to the brief/objective. Blood Relations was born of a simple thought: 'Could you hurt someone who has your blood running through their veins?' We organised mutual blood donations, starting with those with the most reason to hate – bereaved Israeli and Palestinian families. Through doing so, we asked people to stop spilling blood and to start sharing it. People across the world who couldn’t donate blood physically showed their support by donating virtual blood on Facebook. Describe the results in as much detail as possible. -The blood donation event was featured on national news, reaching a staggering 24% rating (approx. 1.6m people) -The Mutual Blood initiative was covered internationally by NBC, BBC, Reuters, Associated Press, Vanity Fair, L'espresso and other leading media outlets -The activity inspired mutual blood donations between Jews and Muslims across the world, to show their support -Blood Relations got a direct response from the United Nations and the White House and other organisations are coming forward to take part such as the US Congress, US State Department and The International Red Cross.
BBR Saatchi & Saatchi and Mazda present: YOUR GETAWAY CAR Mazda x Spotify set you up for some badly needed peace and quiet and uplifting tunes We’re all feeling the effects of the Covid-19 pandemic. Whether it’s worrying about our health, juggling between looking after the kids and working from home or simply the stress that comes from being cooped up all together 24/7 with no privacy – this crisis is definitely taking its toll. So Mazda thought it would give you a little ‘Me Time’. For many the car is the one place they can get a little respite and privacy. In regular times it’s their private sanctum –and now even more so. That’s why teaming up with Spotify, Mazda decided to create and curate a few playlists (only 10 minutes long each – so you won’t get into trouble with the misses) that are bound to lift your spirits. Whether you’re looking for an energizing ‘Pick Me Up’, ‘Zen Me Out’, or ‘G-d Give Me Strength’ effect – Mazda has the perfect playlist lined up for you.