GISELE BÜNDCHEN BECOMES AWORK OF ART IN HONOR OF PANTENE São Paulo, December 21, 2012 - Gisele Bündchen will be surprised this Friday, December 21, with a tribute by Procter & Gamble’s Pantene Pro-V®. As a brand ambassador since 2007, the Brazilian supermodel was depicted by Bashir Sultani in a piece made entirely of salt. With the tribute, Gisele became the firstBrazilian celebrity to be the subject of the Afghan artist, who has used the technique to reproduce images of Bob Marley, Morgan Freeman, Lady Gaga, Gandhi and Jack Sparrow (played by Johnny Depp in The Pirates of the Caribbean), among other names and celebrities. Residing in Toronto, Canada, Bashir Sultani is a self-taught graphic design artist who, in addition to traditional illustrations, launched the 2011 project “Art with Salt” on YouTube. He delicately draws pop culture icons in salt, using only dexterity and a piece of paper on a black surface. He simultaneously records his creative process – which takes about five hours – in short videos that he plans to exhibit in video installations. “Even after the salt art is erased, it is not gone. Art is everywhere. Lifeitself is art and it changes styles with each season,” says the artist. Created in a partnership between the Wunderman and New Energy agencies, the action also reinforces the attributes of the Pantene treatment line, which removes sodium from strands, repairs damaged hair, and has the exclusive “Intelligent Pro-V formula” that guarantees penetration by the pro-vitamins into the strand’s deepest layers – the cortex – sealing it with a specially patented silicone - Thermino Amino Silicone™.
During the São Paulo State Championship, one of the most important championships in Brazil played by teams of international renown like Corinthians, Palmeiras, Santos and São Paulo, the referee assistants will leave their traditional yellow and red flags behind to use white ones. The initiative in Brazilian soccer integrates the campaign created by the agency Wunderman for the São Paulo Soccer Federation (FPF) aiming at promoting peace among fans in and out of soccer stadiums.