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呼吸的广告牌
案例简介：“广告牌呼吸” 又名肺是一个巨大的肺装置，可以对环境实时反应。虽然转变取决于空气质量，但观众可以看到AQI (空气质量指数) 的实时读数。这个装置已经在印度的多个城市 (班加罗尔，德里，勒克瑙，孟买)，也在波兰建造。该活动有超过3亿个观看次数，数百万个社交媒体印象，有超过75个媒体和数字出版商的特色，并在BBC、NDTV、Times Now、Mirror Now、CNBC、Republic等节目中亮相，还作为印度气候变化会议的案例研究。
呼吸的广告牌
案例简介：'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference.
The Billboard that Breathes
案例简介：“广告牌呼吸” 又名肺是一个巨大的肺装置，可以对环境实时反应。虽然转变取决于空气质量，但观众可以看到AQI (空气质量指数) 的实时读数。这个装置已经在印度的多个城市 (班加罗尔，德里，勒克瑙，孟买)，也在波兰建造。该活动有超过3亿个观看次数，数百万个社交媒体印象，有超过75个媒体和数字出版商的特色，并在BBC、NDTV、Times Now、Mirror Now、CNBC、Republic等节目中亮相，还作为印度气候变化会议的案例研究。
The Billboard that Breathes
案例简介：'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference.
呼吸的广告牌
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The Billboard that Breathes
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