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呼吸的广告牌
案例简介：“Billboard thay breath” 又名 “肺” 是一个巨大的肺装置，可以实时对环境做出反应。虽然转换取决于空气质量，但观众可以实时看到AQI (空气质量指数) 的实时读数。这个装置已经在印度的多个城市 (班加罗尔、德里、勒克瑙、孟买) 安装，也在波兰建造。该活动拥有超过3亿的浏览量，数百万的社交媒体印象，由超过75家媒体和数字出版商参与，并在BBC，NDTV，Times Now，Mirror Now，CNBC，共和国等，并作为印度气候变化会议的案例研究提出。
呼吸的广告牌
案例简介：'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference.
The Billboard that Breathes
案例简介：“Billboard thay breath” 又名 “肺” 是一个巨大的肺装置，可以实时对环境做出反应。虽然转换取决于空气质量，但观众可以实时看到AQI (空气质量指数) 的实时读数。这个装置已经在印度的多个城市 (班加罗尔、德里、勒克瑙、孟买) 安装，也在波兰建造。该活动拥有超过3亿的浏览量，数百万的社交媒体印象，由超过75家媒体和数字出版商参与，并在BBC，NDTV，Times Now，Mirror Now，CNBC，共和国等，并作为印度气候变化会议的案例研究提出。
The Billboard that Breathes
案例简介：'the billboard thay breathes' aka the lungs is a giant lung Installation that reacts in real-time to the environment. While the transformation depends on the air quality, audiences can see a live real-time reading of the AQI ( air quality index). This installation has been to multiple cities ( Bangalore, Delhi, Lucknow, Mumbai) in India, and also been built in Poland. The campaign has over 300 million views, millions of social media impressions, is featured by over 75 media outlets and digital publishers and been featured on BBC, NDTV, Times Now, Mirror Now, CNBC, Republic amongst others, and was also presented as a case study from India for the climate change conference.
呼吸的广告牌
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The Billboard that Breathes
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