Special K has launched a new campaign in partnership with the AFL Women’s League to drive the rise of female athletes everywhere. As one of the founding sponsors of AFL Women’s League, Special K celebrates the inspiring stories of AFLW athletes as they navigate life, work and professional sport.Created by Wunderman Thompson in collaboration with female director Suzanne Kim, the 15” and 60” spots capture the lives of four professional AFL women’s players both on and off the field; Moana Hope, Darcy Vescio, Chloe Malloy and Monique Conti.CreditsKellogg’sTamara Howe, Director of Marketing & Corporate Affairs, ANZDan Bitti, Portfolio Marketing ManagerFelicha Hogan, Special K Brand ManagerWunderman ThompsonSimon Langley, National Chief Creative OfficerAna Lynch, PartnerSinead Roarty, Creative DirectorJames Southey, CopywriterAmee Wilson, Art DirectorRebekah O’Grady, Engagement ManagerGabe Hammond, Senior ProducerProduction Company: ColliderSuzanne Kim, DirectorLucy Pilkington, ProducerRachel Ford-Davies, EPAudio: Song ZuSound Design: Abby SieMusic: Creative Director - Lance Gurisik, Composer - Nathan Cavaleri Post-Production: The Cannery @ Wunderman ThompsonEditor: Joe MorrisGrade: Fergus RotherhamFlame Op: Heather Galvin