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KITKAT: 从悉尼的Wunderman Thompson中脱颖而出
案例简介:
KITKAT: 从悉尼的Wunderman Thompson中脱颖而出
案例简介:
KITKAT: Snap out of it by Wunderman Thompson Sydney
案例简介:
KITKAT: Snap out of it by Wunderman Thompson Sydney
案例简介:
KITKAT: 从悉尼的Wunderman Thompson中脱颖而出
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KITKAT: Snap out of it by Wunderman Thompson Sydney
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KitKat has launched its latest campaign ‘Maps’ via Wunderman Thompson Sydney. Set in the Wild West, the newest iteration of the highly successful global platform ‘Snap out of it’ continues to build on the company’s longstanding ‘Have a break, have a KitKat’ brand idea.The integrated campaign launches across broadcast, digital and social, and continues to remind people that while modern life is full of frustrations like GPS dramas, forgetting your password or trying to decide what’s for dinner, usually the best thing to do is simply ‘Snap out of it’ and have a break.It follows the extremely successful ‘Katapult’ campaign from 2017, which resulted in KitKat Australia reclaiming its position as the leading chocolate bar brand in the category; a position that it continues to maintain today. This success also led to the adoption of the campaign in key KitKat markets globally in the US, UK, Europe, South America, the Middle East and Asia.CreditsClient credits (Nestlé):Chris O’Donnell – General Manager ConfectioneryAnna Stewart - Head of Marketing, ConfectioneryJenna Nakou - Marketing Manager - ChocolateMathilde de Corbier - Brand Manager - KitKatAgency credits:Simon Langley – National Chief Creative OfficerSteven Hey – Group Creative HeadSimon Koay – Senior Art DirectorCarly Yanco – Head of StrategyKyle Abshoff - Group Account DirectorChris Murphy - Account DirectorKatie Lockwood – Account ManagerJackie Archer – Head of Production JWT ProductionsNicole Richardson – Producer, JWT ProductionsProduction Company: Goodoil FilmsExecutive Producer: Sam LongProduction Company Producer: Lee ThomsonDirector: Dave WoodD.O.P: Germaine McMickingEditor: Stuart MorleyPost Production: The EditorsSound Design & Music: Smith & WesternHero Actors: Ashley Hawkes & Byron Coll, IMCPrisoner: Matt Pearce, Marquee Management
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