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没有冲洗袋
案例简介：大多数人可能会联想到在拥挤的公共汽车上试图找到可以坐的地方，却发现有人用他们的包 “保留” 了一个额外的座位。但通常被认为是，在大流行期间，像现在的douchebag行为一样，瑞典公共交通公司v ä sttrafik正在推广这一点。-通常，座位上的袋子肯定不是我们推广的东西。但在大流行期间，这实际上是一种考虑行为。这种简单的提醒是鼓励个人承担个人责任的另一种方式，这是瑞典战略的基础。V ä sttrafik首席执行官Lars backstr ö m说，有了这个包，我们想以一种意想不到的方式提醒我们的旅行者，我们需要继续与社交距离合作。“No Douche Bag” 有两种明亮的颜色组合，并带有条纹图案，使它们类似于路障胶带。它们发出警告信号，但作为对比，文本礼貌地写着，“我很想坐在你旁边，只是现在不行”。第一版的1,000手提袋于9月30日在瑞典哥德堡的中央车站免费分发。瑞典Forsman & Bodenfors为v ä sttrafik创建的综合广告，类别包括: 公共利益，非政府组织，运输。
没有冲洗袋
案例简介：Most people can relate to being on a crowded bus trying to find somewhere to sit, only to discover that someone has “reserved” an extra seat using their bag. But what normally is considered, as douchebag behavior is now, during the pandemic, something that Swedish public transport company Västtrafik is promoting. – Usually, bags on the seat are certainly not something we promote. But during a pandemic, it’s actually an act of consideration. This simple reminder is another way of encouraging individuals to take personal responsibility, which is the fundament in the Swedish strategy. With this bag we want to, in an unexpected way, remind our travelers that we need to continue to work with social distancing, says Lars Backström, CEO at Västtrafik. The “No Douche Bag” comes in two bright color combinations and with a striped pattern that makes them resemble barricade tape. They signal warning, but as a contrast, the text politely reads, “I’d love to sit next to you, just not right now”. The first edition of 1,000 tote bags were distributed for free at the Central Station in Gothenburg, Sweden, on the 30th of September. Integrated advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the categories: Public Interest, NGO, Transport.
No Douche Bag
案例简介：大多数人可能会联想到在拥挤的公共汽车上试图找到可以坐的地方，却发现有人用他们的包 “保留” 了一个额外的座位。但通常被认为是，在大流行期间，像现在的douchebag行为一样，瑞典公共交通公司v ä sttrafik正在推广这一点。-通常，座位上的袋子肯定不是我们推广的东西。但在大流行期间，这实际上是一种考虑行为。这种简单的提醒是鼓励个人承担个人责任的另一种方式，这是瑞典战略的基础。V ä sttrafik首席执行官Lars backstr ö m说，有了这个包，我们想以一种意想不到的方式提醒我们的旅行者，我们需要继续与社交距离合作。“No Douche Bag” 有两种明亮的颜色组合，并带有条纹图案，使它们类似于路障胶带。它们发出警告信号，但作为对比，文本礼貌地写着，“我很想坐在你旁边，只是现在不行”。第一版的1,000手提袋于9月30日在瑞典哥德堡的中央车站免费分发。瑞典Forsman & Bodenfors为v ä sttrafik创建的综合广告，类别包括: 公共利益，非政府组织，运输。
No Douche Bag
案例简介：Most people can relate to being on a crowded bus trying to find somewhere to sit, only to discover that someone has “reserved” an extra seat using their bag. But what normally is considered, as douchebag behavior is now, during the pandemic, something that Swedish public transport company Västtrafik is promoting. – Usually, bags on the seat are certainly not something we promote. But during a pandemic, it’s actually an act of consideration. This simple reminder is another way of encouraging individuals to take personal responsibility, which is the fundament in the Swedish strategy. With this bag we want to, in an unexpected way, remind our travelers that we need to continue to work with social distancing, says Lars Backström, CEO at Västtrafik. The “No Douche Bag” comes in two bright color combinations and with a striped pattern that makes them resemble barricade tape. They signal warning, but as a contrast, the text politely reads, “I’d love to sit next to you, just not right now”. The first edition of 1,000 tote bags were distributed for free at the Central Station in Gothenburg, Sweden, on the 30th of September. Integrated advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the categories: Public Interest, NGO, Transport.
没有冲洗袋
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No Douche Bag
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