The car industry is a bit crazy these days. Everywhere you turn, carmakers are hyping self-driving cars, electrified drivetrains and app-driven services. Västtrafik is a local public transport company in Sweden. In their opinion more people alone in their cars – regardless of whether they’re self driven or not – is not really the future. More people using public transport is. And the funny thing is that most of the futuristic buzzwords happen to apply perfectly on a regular city bus. So we decided to borrow them.
Traffic congestion is a pain, but as this clever folding print ad for public transport provider Västtrafik illustrates, the bus is part of the solution.Sometimes simple solutions are the best: fold this print ad featuring a congested street in half and you'll see that taking the bus is the ideal remedy to traffic jams.
Gothenburg is growing. In the coming 20 years, the city will grow by about 30 percent. We build like never before, and the traffic is jammed. Västtrafik wanted to tell people that we take up less space when we travel together.swe
Most people can relate to being on a crowded bus trying to find somewhere to sit, only to discover that someone has “reserved” an extra seat using their bag. But what normally is considered, as douchebag behavior is now, during the pandemic, something that Swedish public transport company Västtrafik is promoting. – Usually, bags on the seat are certainly not something we promote. But during a pandemic, it’s actually an act of consideration. This simple reminder is another way of encouraging individuals to take personal responsibility, which is the fundament in the Swedish strategy. With this bag we want to, in an unexpected way, remind our travelers that we need to continue to work with social distancing, says Lars Backström, CEO at Västtrafik. The “No Douche Bag” comes in two bright color combinations and with a striped pattern that makes them resemble barricade tape. They signal warning, but as a contrast, the text politely reads, “I’d love to sit next to you, just not right now”. The first edition of 1,000 tote bags were distributed for free at the Central Station in Gothenburg, Sweden, on the 30th of September. Integrated advertisement created by Forsman & Bodenfors, Sweden for Västtrafik, within the categories: Public Interest, NGO, Transport.