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逃离小丑
案例简介:随着《令人毛骨悚然的小丑》第二部分的发布穿过下水道,汉堡王®再次利用增强现实技术的炒作,在其竞争对手的电影杂志上刊登了800,000份的广告。广告邀请您逃离小丑并在汉堡王中寻求庇护®餐厅,您将获得火焰烤的whop奖励®仅需1美分。
逃离小丑
案例简介:With the launch of part two of the creepy clown running through the sewers approaching, BURGER KING® is again tapping into the hype using augmented reality technology to place an ad in its rival’s cinema magazine with a run of 800,000 copies. The ad invites you to escape the clown and seek refuge in a BURGER KING® restaurant where you will be rewarded with a flame-grilled WHOPPER® for only 1 cent.
Escape the Clown
案例简介:随着《令人毛骨悚然的小丑》第二部分的发布穿过下水道,汉堡王®再次利用增强现实技术的炒作,在其竞争对手的电影杂志上刊登了800,000份的广告。广告邀请您逃离小丑并在汉堡王中寻求庇护®餐厅,您将获得火焰烤的whop奖励®仅需1美分。
Escape the Clown
案例简介:With the launch of part two of the creepy clown running through the sewers approaching, BURGER KING® is again tapping into the hype using augmented reality technology to place an ad in its rival’s cinema magazine with a run of 800,000 copies. The ad invites you to escape the clown and seek refuge in a BURGER KING® restaurant where you will be rewarded with a flame-grilled WHOPPER® for only 1 cent.
逃离小丑
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Escape the Clown
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