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逃离小丑
案例简介:快餐顾客并没有过分忠诚。71% 汉堡王客人也去麦当劳。为了把他们带回国王,BK把不可能的事情变成了可能: 麦当劳自己的电影杂志上的汉堡王广告,就像恐怖传奇IT 2发布一样。在发布当天,汉堡王将IT 2的文章变成了增强现实的标记,只有在BK应用程序中可见-从而将德国的每一家麦当劳都变成了IT 2启发的BK AR体验。地理位置的广告直接针对的是麦当劳的人,他们在那里开始了AR体验。
逃离小丑
案例简介:Fast food customers are not overly loyal. 71% of Burger King guests also go to McDonald’s. To bring them back to the King, BK made the impossible possible: a Burger King ad in McDonald’s own movie magazine, just as horror saga IT 2 was released. On the day of launch, Burger King turned the IT 2 article into an augmented reality marker, only visible with the BK app - thereby turning every McDonald’s in Germany into an IT 2-inspired BK AR experience. Geo-located ads targeted people directly at MacDonald’s where they started the AR experience.
Escape the Clown
案例简介:快餐顾客并没有过分忠诚。71% 汉堡王客人也去麦当劳。为了把他们带回国王,BK把不可能的事情变成了可能: 麦当劳自己的电影杂志上的汉堡王广告,就像恐怖传奇IT 2发布一样。在发布当天,汉堡王将IT 2的文章变成了增强现实的标记,只有在BK应用程序中可见-从而将德国的每一家麦当劳都变成了IT 2启发的BK AR体验。地理位置的广告直接针对的是麦当劳的人,他们在那里开始了AR体验。
Escape the Clown
案例简介:Fast food customers are not overly loyal. 71% of Burger King guests also go to McDonald’s. To bring them back to the King, BK made the impossible possible: a Burger King ad in McDonald’s own movie magazine, just as horror saga IT 2 was released. On the day of launch, Burger King turned the IT 2 article into an augmented reality marker, only visible with the BK app - thereby turning every McDonald’s in Germany into an IT 2-inspired BK AR experience. Geo-located ads targeted people directly at MacDonald’s where they started the AR experience.
逃离小丑
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Escape the Clown
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