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生命圣歌
案例简介：在斯里兰卡最大的城市科伦坡，贫民窟占人口的 50% 以上。在这些地区，登革热已经达到流行水平，因为人们不知不觉地繁殖登革热蚊子。科伦坡市政委员会的教育项目被忽视。所以我们求助于他们唯一倾听的权威 -- 宗教。神殿和寺庙遍布这些贫民窟，我们用他们的扬声器系统作为教育社区登革热繁殖的媒介。这一信息每天在定期祈祷期间播出两次，恰好是登革热蚊子最活跃的时候。由僧侣书写、背诵和记录，Life Chant 使用了一种非常规的媒体来教育人们关于登革热的繁殖。
生命圣歌
案例简介：In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
Life Chant
案例简介：在斯里兰卡最大的城市科伦坡，贫民窟占人口的 50% 以上。在这些地区，登革热已经达到流行水平，因为人们不知不觉地繁殖登革热蚊子。科伦坡市政委员会的教育项目被忽视。所以我们求助于他们唯一倾听的权威 -- 宗教。神殿和寺庙遍布这些贫民窟，我们用他们的扬声器系统作为教育社区登革热繁殖的媒介。这一信息每天在定期祈祷期间播出两次，恰好是登革热蚊子最活跃的时候。由僧侣书写、背诵和记录，Life Chant 使用了一种非常规的媒体来教育人们关于登革热的繁殖。
Life Chant
案例简介：In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
生命圣歌
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Life Chant
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基本信息
- 广告战役： #Life Chant#
- 广告品牌： Colombo Municipal Council
- 发布日期： 2019-06-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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