本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
生命的唱法
案例简介：在斯里兰卡最大的城市科伦坡，贫民窟占人口的50% 以上。在这些地区，登革热已达到流行水平，因为人们在不知不觉中最终繁殖了登革热蚊子。科伦坡市议会的教育计划被忽略。所以我们求助于他们唯一听从的权威 -- 宗教。生活圣歌由僧侣撰写，背诵和记录，教育人们有关登革热蚊子的繁殖。由于神社和寺庙遍布贫民窟，我们使用这些神社和寺庙中的扬声器来教育社区登革热的繁殖。该消息在定期祈祷期间每天播出两次，这恰好是登革热蚊子最活跃的时间。最初是一种音频媒体，后来变成了一种实地活动，来自这些寺庙的僧侣们参观贫民窟并教育人们。每个地方都有独特的繁殖点，僧侣们帮助教育人们在这些独特的地方。
生命的唱法
案例简介：In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. Written, recited and recorded by monks, Life Chant educates people about dengue mosquito breeding. With shrines and temples situated throughout the slums, we used the loud speakers in these shrines and temples to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. What started as an audio medium turned into an on-ground activation with monks from these temples visiting the slums and educating people. With each location having unique breeding spots, monks helped educate people on these unique spots.
Life Chant
案例简介：在斯里兰卡最大的城市科伦坡，贫民窟占人口的50% 以上。在这些地区，登革热已达到流行水平，因为人们在不知不觉中最终繁殖了登革热蚊子。科伦坡市议会的教育计划被忽略。所以我们求助于他们唯一听从的权威 -- 宗教。生活圣歌由僧侣撰写，背诵和记录，教育人们有关登革热蚊子的繁殖。由于神社和寺庙遍布贫民窟，我们使用这些神社和寺庙中的扬声器来教育社区登革热的繁殖。该消息在定期祈祷期间每天播出两次，这恰好是登革热蚊子最活跃的时间。最初是一种音频媒体，后来变成了一种实地活动，来自这些寺庙的僧侣们参观贫民窟并教育人们。每个地方都有独特的繁殖点，僧侣们帮助教育人们在这些独特的地方。
Life Chant
案例简介：In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. Written, recited and recorded by monks, Life Chant educates people about dengue mosquito breeding. With shrines and temples situated throughout the slums, we used the loud speakers in these shrines and temples to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. What started as an audio medium turned into an on-ground activation with monks from these temples visiting the slums and educating people. With each location having unique breeding spots, monks helped educate people on these unique spots.
生命的唱法
暂无简介
Life Chant
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
