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最后的独裁者 (45 秒)
案例简介：Nando's South Africa (火焰烤 peri peri chicken 特许经营公司) 向我们介绍了在节日期间，当家人和朋友在一起的时候，人们可以分享两顿大餐。 为了展示这些食物的好处，我们用了一个简单的观点: 没有人应该在圣诞节、除夕等单独吃饭。 创造性的执行是从 2011年的事件中诞生的 -- 这一年伴随着重大的政治起义和许多专制领导人的终结。我们关注罗伯特 · 穆加贝作为最后一个独裁者的地位。 利用我们对玛丽 · 霍普金标志性的 1968 轨道 “那些日子” 的演唱，我们讲述了罗伯特 · 穆加贝快乐时光的故事。他回忆起与暴君同胞一起度过的美好时光，这些暴君现在要么死去，要么被剥夺权力。 最后，只有穆加贝坐在他的大餐桌旁 -- 独自一人，没有朋友。由于津巴布韦激进的亲穆加贝组织的压力，电视广告在几天的飞行中被撤下。
最后的独裁者 (45 秒)
案例简介：Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together. To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc. The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing. Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power. In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends.Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting.
Last Dictator Standing (45 sec)
案例简介：Nando's South Africa (火焰烤 peri peri chicken 特许经营公司) 向我们介绍了在节日期间，当家人和朋友在一起的时候，人们可以分享两顿大餐。 为了展示这些食物的好处，我们用了一个简单的观点: 没有人应该在圣诞节、除夕等单独吃饭。 创造性的执行是从 2011年的事件中诞生的 -- 这一年伴随着重大的政治起义和许多专制领导人的终结。我们关注罗伯特 · 穆加贝作为最后一个独裁者的地位。 利用我们对玛丽 · 霍普金标志性的 1968 轨道 “那些日子” 的演唱，我们讲述了罗伯特 · 穆加贝快乐时光的故事。他回忆起与暴君同胞一起度过的美好时光，这些暴君现在要么死去，要么被剥夺权力。 最后，只有穆加贝坐在他的大餐桌旁 -- 独自一人，没有朋友。由于津巴布韦激进的亲穆加贝组织的压力，电视广告在几天的飞行中被撤下。
Last Dictator Standing (45 sec)
案例简介：Nando’s South Africa (a flame grilled peri peri chicken franchise) briefed us to promote two large meals for people to share during the festive season when families and friends spend time together. To show the benefit of the meals, we used a simple insight: no one should have to eat alone at Christmas, New Year's Eve, etc. The creative execution was born from the events of 2011 – a year with major political uprisings and the end of many autocratic leaders. We focused on Robert Mugabe as the last dictator standing. Using our rendition of the iconic 1968 track, “Those were the days” by Mary Hopkin, we tell the story of Robert Mugabe’s happier days. He recalls the good times spent with fellow tyrants who have now either died or have been dispossessed of power. In the end, it is only Mugabe who sits at his big dining room table - all alone with no friends.Due to pressure from militant pro-Mugabe groups in Zimbabwe, the TV ad was pulled withing a few days of flighting.
最后的独裁者 (45 秒)
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Last Dictator Standing (45 sec)
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基本信息
- 广告战役： #Last Dictator Standing (2011)#
- 广告品牌： Nando's South Africa
- 发布日期： 2011-11-01
- 行业领域： 餐饮/饮食 , 饮食/特产
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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