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托尼
案例简介:Nando's (南非火焰烤 peri peri chicken 特许经营公司) 向我们介绍了在节日期间推广一顿饭来分享,同时创造了品牌的可谈性。我们的想法是,没有人应该独自吃饭,即使是一个疯狂的暴君。我们用 “最后的独裁者站立” 电视广告发起了这场运动。广播的思想围绕着 (罗伯特 · 穆加贝的) 孤独。随着 2011年备受关注的独裁者的倒台,我们认为罗伯特可能在这个节日里拼命寻找伴侣。通过三个不同的处决,我们听到他呼吁不共戴天的敌人避免独自进食。在这个特别的广告中,我们听到了他留给英国首相托尼·布莱尔的语音信息,罗伯特 · 穆加贝曾经公开侮辱过他。
托尼
案例简介:Nando’s (a South African flame grilled peri peri chicken franchise) briefed us to promote a meal to share during the festive season whilst creating talkability around the brand. Our idea was that no one should have to eat alone, not even a mad tyrant. We launched the campaign with The “Last Dictator Standing” TV ad. The radio ideas revolve around (Robert Mugabe’s) loneliness. With the much-publicized fall of dictators in 2011, we thought Robert might be desperately seeking company this festive season. Through the three different executions we hear him calling up sworn enemies to avoid eating alone. In this particular ad, we hear the voice message he’s left for Tony Blair, the British Prime Minister that Robert Mugabe once publicly insulted.
Tony
案例简介:Nando's (南非火焰烤 peri peri chicken 特许经营公司) 向我们介绍了在节日期间推广一顿饭来分享,同时创造了品牌的可谈性。我们的想法是,没有人应该独自吃饭,即使是一个疯狂的暴君。我们用 “最后的独裁者站立” 电视广告发起了这场运动。广播的思想围绕着 (罗伯特 · 穆加贝的) 孤独。随着 2011年备受关注的独裁者的倒台,我们认为罗伯特可能在这个节日里拼命寻找伴侣。通过三个不同的处决,我们听到他呼吁不共戴天的敌人避免独自进食。在这个特别的广告中,我们听到了他留给英国首相托尼·布莱尔的语音信息,罗伯特 · 穆加贝曾经公开侮辱过他。
Tony
案例简介:Nando’s (a South African flame grilled peri peri chicken franchise) briefed us to promote a meal to share during the festive season whilst creating talkability around the brand. Our idea was that no one should have to eat alone, not even a mad tyrant. We launched the campaign with The “Last Dictator Standing” TV ad. The radio ideas revolve around (Robert Mugabe’s) loneliness. With the much-publicized fall of dictators in 2011, we thought Robert might be desperately seeking company this festive season. Through the three different executions we hear him calling up sworn enemies to avoid eating alone. In this particular ad, we hear the voice message he’s left for Tony Blair, the British Prime Minister that Robert Mugabe once publicly insulted.
托尼
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Tony
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基本信息
- 广告战役: #Last Dictator Standing (2011)#
- 广告品牌: Nando's South Africa
- 发布日期: 2011-11-01
- 行业领域: 餐饮/饮食 , 饮食/特产
- 媒体类别: 音频
- 广告语言: 英语
- 媒介平台: 网络
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