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最后的独裁者
案例简介：Nando's 是南非 Peri-Peri chicken 品牌，以其通过社会评论的不敬广告而闻名。Nando's 为这次活动做的简报是在南非节日期间推广一顿晚餐，同时创造品牌的可谈性。 节日是分享的时候，通常是朋友和家人在一起的时候。虽然这是节日的真实情况，但 Nando 不是一个多愁善感的品牌。相反，这是一个品牌，它总是牢牢抓住当前问题的脉搏，用幽默来评论这些问题。所以这个创造性的概念诞生于 2011 年备受关注的独裁者的堕落。 这个想法围绕着一个特定的非洲独裁者和他对 “美好时光” 的记忆。这项运动的主旨是，任何人都不应该独自吃饭，不管你是谁，Nando's 为朋友们提供了聚在一起分享美味佳肴的绝佳机会。
最后的独裁者
案例简介：Nando’s is a South African Peri-Peri chicken brand that is known for its irreverent advertising through social commentary. The brief from Nando’s for this Campaign was to promote a meal to share during the South African festive season whilst creating talkability around the brand. The festive season is a time for sharing and it’s usually when friends and family spend time together. While this is true of the festive season, Nando’s isn’t a sentimental brand. On the contrary, it’s a brand that always has its finger firmly on the pulse of current issues and uses humour to comment on those issues. So the creative concept was born out 2011’s much-publicized fall of dictators. The idea revolves around one particular African dictator and his memory of the ‘good times’. The main thrust of the campaign is the notion that no one should eat alone and no matter who you are, Nando’s provides the perfect opportunity for friends to get together and share a delicious meal.
Last Dictator Standing
案例简介：Nando's 是南非 Peri-Peri chicken 品牌，以其通过社会评论的不敬广告而闻名。Nando's 为这次活动做的简报是在南非节日期间推广一顿晚餐，同时创造品牌的可谈性。 节日是分享的时候，通常是朋友和家人在一起的时候。虽然这是节日的真实情况，但 Nando 不是一个多愁善感的品牌。相反，这是一个品牌，它总是牢牢抓住当前问题的脉搏，用幽默来评论这些问题。所以这个创造性的概念诞生于 2011 年备受关注的独裁者的堕落。 这个想法围绕着一个特定的非洲独裁者和他对 “美好时光” 的记忆。这项运动的主旨是，任何人都不应该独自吃饭，不管你是谁，Nando's 为朋友们提供了聚在一起分享美味佳肴的绝佳机会。
Last Dictator Standing
案例简介：Nando’s is a South African Peri-Peri chicken brand that is known for its irreverent advertising through social commentary. The brief from Nando’s for this Campaign was to promote a meal to share during the South African festive season whilst creating talkability around the brand. The festive season is a time for sharing and it’s usually when friends and family spend time together. While this is true of the festive season, Nando’s isn’t a sentimental brand. On the contrary, it’s a brand that always has its finger firmly on the pulse of current issues and uses humour to comment on those issues. So the creative concept was born out 2011’s much-publicized fall of dictators. The idea revolves around one particular African dictator and his memory of the ‘good times’. The main thrust of the campaign is the notion that no one should eat alone and no matter who you are, Nando’s provides the perfect opportunity for friends to get together and share a delicious meal.
最后的独裁者
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Last Dictator Standing
暂无简介
基本信息
- 广告战役： #Last Dictator Standing (2011)#
- 广告品牌： Nando's South Africa
- 发布日期： 2011-11-01
- 行业领域： 餐饮/饮食 , 饮食/特产
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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