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丹尼尔的公寓
案例简介：学分
丹尼尔的公寓
案例简介：Credits
Daniel`s Apartament
案例简介：学分
Daniel`s Apartament
案例简介：Credits
丹尼尔的公寓
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Daniel`s Apartament
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案例详情
Daniel´s Apartment is a real-life experience that proved prejudices and disinformation around HIV still exists. In the midst of a rental boom in Madrid , we posted an ad in the main online real state agencies: a beautiful apartment to share in Madrid´s city center. Daniel answered the calls and during the conversation he dropped casually that he had HIV: everyone remained cool but in the end 81% of people never called back to visit the apartment. We told Daniel´s story and the result of the experience in a video that ended up with a powerful conclusion: we are not more open minded about HIV, we are more hypocritical (and we have better manners on the phone than ever). The same stigma and false fears still exist., even though sharing an apartment has no risk of infection.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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