The new campaign for Burger King Brazil seeks to let its consumers know that, positive or not, every opinion deserves to be fairly heard, yet, the same does not apply for prejudice. To bring this serious theme to light, the brand makes use of reverse marketing strategies to give its haters a voice.In the video, Burger King shows real social posts about how people don’t like the brand, with statements like “I really hate Burger King. The smell makes me sick.” and “Burger King is shit. I really think it’s a low quality restaurant.” The brand doesn’t mind exposing criticism about itself on social media, since they are nothing but opinions of a few people. The campaign then goes on to showcase user comments with various forms of discriminatory content – racial, sexual orientation and gender-based – to prove that some of the worst prejudice can be disguised as opinions.The campaign was created by David SP.CreditsAgency: DAVID SPClient: Burger KingCampaign: BK Opinion X PrejudiceManaging director: Sylvia PanicoCreative VP: Rafael DonatoCreative Director: Edgard GianesiCopywriter: Lucas Vigliar, Bernardo TavaresArt Director: Thiago FerreiraProducer DAVID: Fabiano Beraldo, Fernanda Peixoto, Silvia Neri, Brunno Cunha, Gustavo ViolaEditor: Rubens AngeloAccount: Carolina Vieira, Rafael Giorgino, Juliana Chediac, Roberta Magalhães e Martina AdatiPlanning: Daniela Bombonato, Carolina Silva e Bruno GomieroSocial media: Lucas PatricioMedia: Marcia Mendonça, Mateus Madureira, Felipe Braga, Renata Oliveira e Carina MarcalHead of Innovation: Toni FerreiraClient Approval: Ariel Grunkraut, Thais Nicolau, Stephanie Pellin, Bruna Yoshida e Mariana SantosProducer Company: MoveeDirector: Rubens AngeloExecutive producer: Rubens AngeloMotion: Rubens Angelo, Beatriz GodoySound production: Punch áudioTeam Punch: Mariano Alvarez, André Namur, Lili D. Aragoni, Karina Coviello, Mariana Borba