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汉堡王: 火焰之王-穆伦洛的烧烤
案例简介:
汉堡王: 火焰之王-穆伦洛的烧烤
案例简介:
Burger King: King of Flame-Grilling by MullenLowe
案例简介:
Burger King: King of Flame-Grilling by MullenLowe
案例简介:
汉堡王: 火焰之王-穆伦洛的烧烤
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Burger King: King of Flame-Grilling by MullenLowe
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Burger King has gotten plenty of promotional mileage out of taking lighthearted jabs at its rivals. While most of those are at other burger joints, now the King is taking on KFC’s Colonel to promote the chain’s grilled chicken sandwich.An ad starts with a voice-over with a southern accent talking about flame grilling chicken, as the video shows a hand picking out a white suit and tightening a belt buckle. The voice says the only way to get the best is “KFG.” Pan up and we see the King dressed in the white suit as the “King of Flame Grilling.”Says the voice over: “When it comes to flame grilling, the King always outranks the Colonel.” The logo at the end states that “It’s Flame-Grilled Good” as it echoes KFC’s catch phrase.Burger King guests can also find limited edition KFG sandwich wrappers at select restaurants in Kentucky, Miami, Los Angeles and New York.CreditsClient: Burger KingGlobal Chief Marketing Officer, Burger King: Fernando MachadoHead of Global Brand, Burger King: Marcelo PascalHead of Marketing, Burger King North America, Renato RossiAdvertising, Media and Communications, Burger King North America: Diego SuarezMedia, Traditional, Digital and Social, Burger King North America: Jorge OliveiraSocial Media and Digital Marketing, Burger King North America: Flavia GuetterAdvertising and Merchandising, Burger King North America: Nicole AlevizosAdvertising, Burger King North America: Liza KellerMedia, Traditional and Digital, Burger King North America: Madeline McDermottAgency: MullenLowe USChief Creative Officer: Mark WennekerExecutive Creative Director: Tim VaccarinoExecutive Creative Director: Dave WeistSVP, Creative Director: Enrique CamachoAssociate Creative Director: Cody DummerAssociate Creative Director, Design: Allison HughesStrategy Director: Mike CassellSocial Content Writer: Arielle MulgrewSVP Executive Director of Integrated Production: Lisa Setten SVP, Head of Integrated Production: Zeke BowmanVP, Executive Producer: Karen HaffmansVP, Executive Producer: Brian SmithVP, Director of Integrated Studio: Dan HowellVP, Director of Art Production: Tracy MaidmentDirector of Print Production: Aidan FinnanContent Producer: Abbey Daniel-GreenSr. Photographer: Erika LaPrestoDigital Imaging Supervisor: Nick BleilSr. Digital Imaging Artist: Alex AbdalianSenior Business Affairs Manager: Amy KeddySr. Project Manager: Kelly BensonVP Account Director: Kerry McKibbinAccount Supervisor: Alison WhisenantAccount Executive: Caroline BaileyAccount Executive: Leila CheeProduction:Director: Dave Laden (Hungry Man Productions)Executive Producer: Caleb Dewart (Hungry Man Productions)Line Producer: Tina Densmore Bell (Hungry Man Productions)Production Supervisor: Alexa Brugger (Hungry Man Productions)Editor: Jim Hutchin (Hutch Co)Editorial EP: Jane Hutchin (Hutch Co)VFX: MPCExecutive Producer: Matthew LorangerProducer: Chris ConnollyCreative Director: Alvin Cruz2D Lead: Thiago Porto2D Team: Meggen Burdick, Bilali MackColor: MPCColorist: James TillettColor Assistant: Daniel SilvermanExecutive Producer, Color: Ed KoenigProducer, Color: Jenna Gabriel
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